BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment. As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives. Summary: This role has client-facing responsibilities including but not limited to technical consulting for lead generation, and email development, prospect journey, campaign workflows, data management, testing, client training and analytics reporting.
- Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
- Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
- Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
- Give realistic estimates of work and deliver on those timelines
- Proactively identify, troubleshoot, and address issues as they arise
- Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
- Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
- Actively identify process improvement opportunities
Job Requirements Required Qualifications/Education/Education: Education: B.A. or B.S. degree- bachelor's degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.) Must have at least 4+ years of experience.
- Experience in lead management systems (LMS), content management systems (CMS). Marketing Systems (Email) and CRMs (Salesforce)
- Expert in HubSpot Marketing
- Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.
- Deep knowledge of the email channel and digital analytics best practices
- Passion for digital marketing with understanding of HTML, CSS and other Adobe CS
- Certified HubSpot Inbound a plus
- Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
- Demonstrate analytical thinking and independent management skills
- Proficiency in blogging platforms and/or content management skills