Eppendorf SE
Location: Framingham,MA, USA
Date: 2024-12-02T19:14:44Z
Job Description:
Your challenges - Project Management: Drive activities for the marketing team ensuring deliverables are achieved on-time
- Operational Support: Be the go-to person for digital marketing operational tasks and provide exceptional support
- Digital Marketing: Support digital marketing channels such as email, social media and search
- Data, Analytics & Leads: Own reporting tracking for digital marketing activities and overall campaign results
- Marketing Automation: Develop programs in marketing automation platform (Marketo) by following campaign briefs, make recommendations, test programs, identify problems and troubleshoot solutions
- Email Marketing: Ensure email calendar is up-to-date, create internal and external emails by building programs/emails, editing images, and pull and upload lists
- Social Media: Ensure social media calendar is up-to-date, build and deploy social media posts with optimized layout, hashtags, etc., respond to DMs, manage social media Pen requests and distribution according to our policy
- Paid Search & Display: Manage keywords & ads for paid search and GDN campaigns. Work with stakeholders on optimization. Ensure budget is spent according to plan.
- Digitals Ads: Create digital ads for 3rd party website according to the editorial calendar
- Optimization: Make ongoing recommendations for optimization of individual activities and overall campaigns identify areas of improvement, provide overviews of best practices
- Tracking: Ensure UTM criteria are in tracking system (Terminus). Create UTM codes for digital channels to ensure all URLs are tracked appropriately
- Metrics: Use tools to pull data and input data into trackers
- Reporting: Build slides for reporting as requested
- Oversee purchase orders for digital channels by submit contracts and agreements for POs, code requests correctly, track progress, send POs to vendors as needed
- Up to 10% travel requirement within the Market Region and internationally
Your expertise - Completed (Bachelor's) degree in marketing, communications or similar concentration
- Minimum of 3-5 years of related work experience in marketing
- Life science industry experience desirable
- Experience in an international and matrixed organization. Ideally working with cross-cultural teams
Professional competence, special knowledge (e.g. languages, IT) - Skilled in project management to achieve deliverables on time and in-scope
- Excellent verbal and written communication in English. Portuguese and Spanish an advantage
- Working knowledge of marketing automation systems (Marketo)
- Experience with digital platforms & tools (Google Ads, GDN and Google Analytics, Meta, LinkedIn)
- Familiar with CRM systems (Microsoft Dynamics a plus)
Your benefits at Eppendorf - Compensation: $75k - $80k annually, bonus eligible
- Competitive total rewards package including health, financial, and education benefits
- Innovative and Collaborative corporate culture
- Direct impact on business
Apply Now!