Digital Marketing Specialist
: Job Details :


Digital Marketing Specialist

American Advertising Federation

Location: all cities,NJ, USA

Date: 2024-12-12T08:29:21Z

Job Description:
JOB TITLE: Digital Marketing SpecialistLocation: Lawrence Township, NJ (50% onsite)Duration: 12 months (potential extension/potential right to hire)Purpose and Scope of the Position:Key Attributes - Including but not limited to: Communication, Collaboration, Adaptability, Problem Solving, Empathy, Conflict Resolution, Time Management & Accountability.Primary Focus: The Digital Marketing Specialist will be a critical matrix team partner across the Alliance partnership within the Cardiovascular Franchise working with both Client and Pharmaceutical Team members. The role is responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensuring tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates.Required Competencies: Knowledge, Skills, and Abilities:Qualifications:Bachelor's degree3+ years in marketing and/or activation in large complex organization2+ years of Print and Digital marketing management planning and budget allocation experience2+ years Project Management experience (PMP not required, but ideal)Familiarity with Agile PrinciplesUnderstanding marketing data performance and how it informs decision-makingHighly organized and detail-oriented, accustomed to fast-paced settingsExceptional written and verbal communication skillsExperience managing external vendors, budgets and invoicing including vendor performance managementP&L or knowledge of Budget Management requiredExperience with all pharma marketing and launch scenarios, a plusDuties and Responsibilities:Obtains Production estimates for a book of work for a series of brands or Therapeutic area and provides the Production Management Lead with ongoing financial reporting across production/execution, reconciling on a monthly basis.Cross-collaborates on content planning timing to execute required campaigns.Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions.Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines.Is aware of KPIs and informed of campaign analytics to help assess content performance for course corrections and enhancements.Performs QA and spot checking across materials for both digital and print.Responsible for IVA and Email pushes to market.Runs or attends status meetings for Brand or Therapeutic area with matrix participants.Will learn Tools used to support project management, workflow, timelines, finances, etc., and inform improvements needed.Requires attendance on site 2-3 days a week.Secondary Purpose/Objective of the Job: Drive seamless interaction between the business (e.g., brand, medical, BI&A), the rest of the WEPCC team, and other functions on the development of channel-agnostic engagement and content strategy. Deliver channel insights and recommendations for ongoing optimization of business plans.Key Strategy Support Responsibility:Serves as a dedicated digital engagement point-of-contact for Brand Team members and Agencies.Ensure seamless execution of business strategy.Lead execution of digital campaigns/tactics.Collaborate with business leads across the alliance and WCC counterparts.Provides input on functional plans.Collaborate with AOR analytics team to ensure KPI identification, measurement plans, and optimization of digital programs.If you feel you are qualified with the required skills and if you are interested, please send your most updated resume tailored to the job description above to June@ or call (212)###-####.If hired, you will enjoy the following Eclaro Benefits:401k Retirement Savings Plan administered by Merrill LynchCommuter Check Pretax Commuter BenefitsEligibility to purchase Medical, Dental & Vision Insurance through EclaroEqual Opportunity Employer: Eclaro values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.#J-18808-Ljbffr
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