Job DescriptionBritton Marketing and Design Group is in search of a dynamic Digital Marketing Specialist who is passionate about digital marketing to develop and execute editorial strategies, manage multi-channel content campaigns, and optimize digital efficiency through streamlined processes. If you thrive on organization, are a tech-forward problem solver, and want to be part of an innovative and collaborative team environment, this may be the position for you! As an agency, we have capabilities in strategy and planning, creative services, and digital content creation. Specific responsibilities of the Digital Marketing Specialist include:
- Develop and execute content marketing tactics across multiple social media channels
- Manage and track projects from start to completion, ensuring deadlines are met, and quality standards are upheld
- Contribute to blog content, write social copy, and design slide decks as needed
- Schedule, manage, and track social content, ensuring technical quality requirements are met
- Oversee social media community outreach and management, including Pinterest board management
- Create, manage and optimize social media advertising campaigns in Meta Ads Manager, TikTok Ads, Pinterest Ads, and more
- Lead automation processes and create efficiencies through macros and workflows
- Ensure content quality control, managing and reviewing creative and strategic work
- Manage client tagging, UTM code creation and tracking to support digital campaigns
- Curate industry news and trends, contributing to strategic insights for the team
- Manage certification plans for continual professional growth (e.g., Google, HubSpot)
- Assist team members when needed to maintain smooth project completion
Who is Britton?At Britton Marketing & Design Group, we rely on equal parts thinking and feeling to build brands that serve people like us: community-minded consumers who shop based on values deeper and more complex than just a price tag. Our location, in the center of the country, means we understand better than anyone the values of our clients' consumers - the new American Middle. We shop where they shop. We love what they love. And the amazing things about a brand that resonate with them. Those things resonate with us, too.We embrace the New American Middle and love it for what it is: the center.We make aspirational inspirational. Authenticity, civility, and humility rule (at BMDG).Britton recently joined BrandStar - a fully integrated multi-media, digital video, marketing and television production company based in Deerfield Beach, FL. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates, and enhances the lives of our viewers and media audiences.For more information about us, please visit our website at www.brittonmdg.com.Experience and Skills
- Bachelor's degree in business, marketing communications, or a related field, or have equivalent work experience
- 3+ years' experience in marketing or project management, with a focus on social media
- Previous advertising agency experience preferred
- Experience working in the Home Goods or Interior Design verticals a plus
- Strong Macintosh skills
- High-level Google Analytics reporting and utilization of Google Tag Manager
- Proficient in Meta Business Suite and Meta Ads Manager, and other media self-serve platforms
- Fundamental knowledge of digital marketing strategies
- Experience in building and executing editorial strategies, especially in multi-channel content
- Knowledge of social media platforms, scheduling tools, and high-level reporting tools
- Knowledge of social media and editorial scheduling software
- Strong organizational skills
- Strong penchant for quality control and adherence to brand standards
- Technical savvy, with experience in creating efficient processes and automation
- Strong content creation, scheduling, and copywriting/copy editing experience
- Proven track record executing multiple projects with various timelines
- Working knowledge of Microsoft Office software
- Excellent communication and interpersonal skills, capable of engaging effectively at all levels
- Develop strong, trusting relationships with clients and vendor partners, providing leadership and support during strategy, ideation, and execution
- Clear and professional written and verbal communication skills. Ability to speak effectively with internal and external teams
- Communicate positively and professionally
- Able to confidently present to clients and internal team members required
- Open-minded and active listener
- Detail and multi-task oriented
- Strong desire to grow in an agency environment a plus