ABOUT SKY IT:
Sky I.T. Group is the home of SKYPAD, a leading B2B SaaS platform, supporting the collaboration of the world's most recognizable brands with the top retailers across the globe. Leveraging automation and self-serve reporting, SKYPAD provides insights into product and location level trends that drive planning, forecasting, and supply chain decisions, refining the consumer shopping experience.
Today, SKYPAD services over 4,000 users, from 2,000+ brands across several industry verticals and geographic regions. Our client brand portfolio of industry leaders includes Gucci, Prada, Rag & Bone, Lucky Brand, Burberry, and L'Oréal. The SKYPAD retailer partner network includes Nordstrom, Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue.
SKYPAD's mission is to deliver comprehensive SaaS solutions through innovative, disruptive products, and unrivaled technical expertise. We empower our clients to make informed business decisions based on data facts, trends, and powerful insights.
ROLE SUMMARY:
We are seeking an experienced Digital Marketing Specialist with a strong background in SEO, SEM, Google Analytics, and retail content writing. You will drive digital growth by developing SEO strategies, managing PPC campaigns, and leveraging analytics to optimize performance. Additionally, you will create compelling content tailored to the retail industry, including product descriptions, ad copy, promotional materials, and media. Experience with retargeting strategies to re-engage site visitors and improve conversions is also key. The ideal candidate will have a proven track record in digital marketing, content creation for retail, and a data-driven approach to achieving business goals.
PRIMARY RESPONSIBILITIES:
SEO & SEM Direction:
- Develop and implement on-page and off-page SEO strategies to improve website rankings.
- Conduct keyword research and optimize website content for targeted keywords.
- Optimize site architecture, internal linking, and URL structures for improved crawlability.
- Create, lead, and optimize paid search campaigns (Google ads and Instagram ads) to achieve ROI goals.
- Set up and manage bids, budgets, and PPC campaigns across all platforms.
- Perform A/B testing for ads, landing pages, and ad extensions to increase conversion rates.
- Develop and execute retargeting ad strategies to re-engage previous site visitors.
Google Analytics & Reporting:
- Maintain Google Analytics and other analytics tools, such as HubSpot.
- Track, analyze, and monthly reporting on website traffic, user behavior, and conversion metrics.
- Create custom dashboards to track KPIs and marketing effectiveness.
- Use analytics insights to drive improvements, generate insights, and present actionable recommendations.
Retail Industry Expertise:
Deep understanding of retail trends, consumer behavior, and creating content that resonates with target retail audiences.Ability to craft compelling brand narratives and consistent messaging across all retail content.Demonstrated success in crafting compelling ad copy, press releases, and product descriptions tailored to the retail industry.QUALIFICATIONS:
EDUCATION & EXPERIENCE:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 3+ years of hands-on experience in SEO, SEM, and digital marketing.
- Proven track record of managing successful Google ads, LinkedIn ads, and retargeting campaigns via social platforms.
REQUIRED SKILLS:
- Strong knowledge of SEO techniques, including technical SEO, content optimization, and website link building.
- Expertise in Google Analytics, Google Tag Manager, and other analytics platforms.
- Deep understanding of paid search (PPC) platforms, primarily Google ads and LinkedIn ads.
- Proficiency with Microsoft Office products (Excel, PowerPoint).
- Strong communication skills, both written and verbal.
- Ability to multi-task and time manage – You will be working on multiple projects at once.
- Collaborate with various teams to align digital marketing efforts with business goals and product launches.
PREFERRED SKILLS:
- Google Analytics certification and/or Google Ads certification.
Experience with Creative Suites, such as Canva and Adobe products: inDesign, Illustrator, and Premiere Pro.
- Familiarity with HTML, CSS, and website content management systems (CMS), such as WebFlow or WordPress.
Experience with retail technology, particularly in analyzing and leveraging sell-through data.