Digital Marketing Specialist
LHH Recruitment Solutions is seeking a dynamic and experienced Digital Marketing Specialist to join our client's team in the Dallas metro area. The ideal candidate will have experience with a variety of digital marketing initiatives. This role requires strong communication and understanding of digital strategies with the ability to meet deadlines and review analytical data.
Key Responsibilities:
- Use data insights for identifying growth opportunities, measuring campaign success, and improving marketing performance
- Identify partner websites needing SEO enhancement to improve organic search rankings
- Implement A/B testing and experimentation to enhance conversion rates and ROI
- Optimize website elements such as content, tags, headings, and URL structures for better search visibility
- Segment email lists based on demographics and user behavior
- Track and analyze email open rates, click-through rates, and conversions to optimize campaigns
- Refine customer acquisition strategies by maximizing marketing efficiency through testing across audiences, channels, and messaging
- Develop and manage an organic content calendar to ensure consistent content creation and distribution across all practices
- Maintain the performance marketing dashboard, monitor progress towards goals and budget, and take real-time actions to meet business needs
- Conduct market research and analysis of strengths, weaknesses, opportunities and threats
- Assist in implementing HTML code for SMS and email marketing campaigns, including some creative elements
- Help manage workflows by utilizing webhooks to streamline marketing processes
- Conduct weekly audits of organic marketing efforts and social media activities of all practices
- Review and analyze the performance of organic marketing efforts, providing recommendations for improvement
- Support HQ office with social media efforts to enhance brand awareness
- Lead website content updates using best practices with HTML, CSS, and/or front-end builders
- Perform website audits and updates to ensure proper functionality and a seamless user experience
- Aid in the creation and management of email marketing campaigns including design and content
- Keep up to date with industry trends and new technologies in digital marketing
- Other duties as assigned by Director of Digital Marketing
Qualifications:
- Bachelor's degree in Marketing, Business or a related discipline
- 2-5 years of demonstrated experience in digital marketing, email marketing, social media, and SEO
- Proven record of driving customer acquisition and revenue growth
- In-depth knowledge of SEO, SEM, PPC, Meta Ads, project management tools, email marketing platforms, social media management tools, HTML, and CSS
- Strong problem-solving skills with the ability to think creatively and analytically
- Excellent written and verbal communication skills
- Ability to work both independently and collaboratively
- Strong interest in digital marketing and staying up to date on new trends and technologies
Salary: $70,000 - $90,000 based on experience
If you are a results-driven professional with a passion for digital marketing initiatives, we would love to hear from you!