The Digital Marketing Specialist-PT will work directly with the VP Marketing& Sustainability and Global Marketing Director. S/he will be responsible for supporting the development and execution of our digital marketing strategies. The individual will implement digital marketing campaigns, analyze digital marketing performance, conduct keyword research, monitor paid media campaigns across various platforms such as Google, LinkedIn. The ideal candidate will be proficient in SEO, keyword research, email marketing, online advertising, PPC campaigns, and have a proven track record of driving traffic, engagement, and conversions in a B2B environment. We are looking for someone who knows how to start small and scale and knows what good looks like.
Key Responsibilities:
Paid Search
- Develop paid search, display, and social advertising campaigns & re-marketing campaigns that support awareness and lead generation goals and maximize ROI
- Continually optimize PPC campaigns by updating keywords, ads and landing pages while suggesting improvements to website performance
Social Media Management
- Manage social media channels, develop strategy, design and schedule posts, track analytics
SEO & SEM
- Recommend an effective SEO strategy that increases targeted, organic traffic to our websites and blogs.
Analytics
- Provide weekly/ monthly/ quarterly reports with analysis of KPI dashboard strengths and opportunities
- Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights. Use this data to make informed decisions on content, design, and strategy adjustments.
Lead Generation
- Support strategic and tactical approaches to Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
- Program email communications and design email campaigns – familiarity with how to track leads via salesforce.com or other CRM tools and develop nurture campaigns within a marketing automation platform like Pardot.
Additional Marketing responsibilities
- Provide input to preparation of annual digital marketing budget
- Help to maintain a consistent brand voice and presence across all digital marketing campaigns
- Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations
- Design aptitude: Ability to create images using templates and able to optimize content using templates for campaigns, social posts and to support events. Using tools like Canva, other as defined.
Critical Success Factors:
- Alignment with Archroma's culture
- Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple projects at a time.
- Results-oriented, with a very strong self-drive and work ethic and commitment to excellence.
- Analytical and outcomes-based mindset; continually seeking to optimize results.
- Strong communication skills internally as well as externally
Desired Skills and Experience:
- 5 years digital marketing experience strongly preferred.
- Bachelor's degree in marketing, communications, information systems or relevant field.
- Proficiency with Salesforce, Pardot (or other marketing automation platform), Google Analytics. LinkedIn and paid advertising platforms.
- Experience with social media scheduling programs such as HootSuite, Sprout Social or similar.
- Familiarity with SEO and paid digital marketing channels and tactics
- Familiarity with CRM integrations and data management best practices.
- Experience establishing and reporting marketing KPIs and analyzing performance against target.
- Ability to take direction from senior colleagues and execute on campaigns.
- Knowledge of online marketing strategies and tools, including social media and email marketing best practices.
- Strong project management skills.
- Strong attention to detail, accuracy, and execute timely results.
- Excellent verbal and written communication skills.
- Proficient user of MS Office 365 tools including SharePoint, Excel, PowerPoint, amd design tools like Canva, Adobe Express or Adobe Creative suite and other web-based applications.
Preferred Skills:
- Understanding of packaging value chain and industry
- Fluency in Spanish or second language.