Location: Buckhead,GA, USA
It's fun to work in a company where people truly BELIEVE in what they're doing Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. We are seeking a results-driven Digital Marketing Strategist to join our marketing team. In this role, you will manage and optimize multi-channel digital marketing campaigns, provide data-driven insights, and collaborate with cross-functional teams to execute marketing strategies that align with business goals. You will play a key role in improving campaign performance, driving brand awareness, and increasing engagement across various digital platforms. Hybrid (in Buckhead office every Tuesday) Key Responsibilities: Campaign Management & Optimization: Manage digital marketing campaigns across platforms including Google Ads, Meta Ads, Microsoft Ads, and LinkedIn. Optimize campaigns through A/B testing, targeting, and creative updates to ensure high performance and ROI. Develop, build, and analyze email marketing and SMS campaigns to engage and retain customers. Data Analysis & Reporting: Track, analyze, and interpret campaign performance metrics (CTR, CPC, CPA, etc.) to drive strategic decisions. Provide actionable insights and recommendations based on performance data to optimize current and future campaigns. Create and deliver comprehensive reports on campaign performance, trends, and outcomes. Collaboration & Execution: Work closely with designers, content creators, and developers to ensure consistency and quality across all marketing channels. Align with sales and product teams to develop strategies that meet business objectives. Participate in brainstorming sessions to create and refine effective digital marketing strategies. Market Research & Trend Analysis: Stay updated on industry trends, customer behavior, and emerging digital marketing practices. Conduct market research to inform campaign strategies and identify new growth opportunities. Budget Management: Monitor campaign budgets to ensure spending is efficient and aligned with objectives. Adjust strategies and tactics as necessary to remain within budget while maximizing performance. Qualifications: Bachelor's degree in Marketing, or a related field. Proven experience in managing multi-channel digital marketing campaigns. Proficiency in Google Ads, Meta Ads, and other digital marketing platforms. Strong analytical skills with a focus on data-driven decision-making. Ability to manage multiple projects, prioritize tasks, and meet deadlines. Excellent communication skills and ability to collaborate across teams. Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.