About Us
Grown Brilliance is a rapidly expanding fine jewelry retailer operating a best-in-class ecommerce website as well as state-of-the-art brick-and-mortar stores with a focus on diamond jewelry. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. Grown Brilliance has quickly become the largest specialty lab grown diamond retailer in the country, expanding its footprint with new physical stores and international e-commerce capabilities.
Job Description
We are looking for a Digital Media Manager with a focus on Paid Social to drive growth through paid social campaigns on Meta, Pinterest, TikTok, and more. In this role, you'll be hands-on and strategic, managing day-to-day campaign optimization while building and executing a strategy to increase brand awareness and revenue growth for Grown Brilliance. The ideal candidate is both creative and analytical, spearheading new initiatives while optimizing within KPI constraints. This role is an opportunity to make a significant impact at a growing company. Join us and be part of something extraordinary.
Key Responsibilities
- Build out growth-focused paid social strategy, with a focus on growing smaller channels such as Pinterest and TikTok
- Own campaign management from planning and building to day-to-day optimization and budget allocation across paid social channels
- Analyze performance & help to establish KPIs by campaign and audience type to maximize scale within KPI constraints
- Build and deliver regular reports to senior executives and stakeholders
- Develop channel-specific creative strategies; brief creative to internal & external creative teams
- Establish best practices by channel and product category
- Create and manage testing roadmap, including A/B, lift, and geo tests
- Evaluate & test new opportunities
- Stay updated on industry developments and algorithm changes
- Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy
Mandatory Skills & Experience
- 3+ years of hands-on experience in Meta Ads Manager and 1+ year of experience with Pinterest & TikTok ads at an agency or DTC brand
- Experience managing 6-7 figure monthly budgets across multiple tactics / channels
- Strong understanding of creative best practices across placements & platforms
- Ability to set up & analyze tests; creating actionable insights & takeaways
- Experience with reporting & attribution tools such as Google Analytics, MTA/MMM models
- Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
- Bachelor's degree in digital marketing, Business, or related field
- Desire for constant testing, improvement, and growth
- Willingness to get in the weeds while keeping the big picture in mind
- Strong multitasking abilities while maintaining quality
- Excellent organization and communication skills
- Preferred qualifications:
- Experience with jewelry or another high AOV category
- Experience with Google Ads, YouTube, and other digital marketing platforms
- Omnichannel and/or international experience
Benefits
- Competitive salary (salary range $100-$120k)
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid time off