Location: all cities,VA, USA
The Digital Media Manager is a newly created professional position responsible for setting content strategy and driving engagement on the University's social platforms. (S)/He possesses a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience-andwhat doesn't. This position is also expected to demonstrate the capacity to effectively communicate to stakeholders of various demographics.
Job Duties:
* Develop, maintain, and optimize social media platform strategies, including establishing presence on emerging platforms.
* Define key performance indicators (KPIs) for social media campaigns.
* Monitor search engine optimization (SEO) and web traffic metrics.
* Proactively increase social traffic, growth, and engagement performance across platforms.
* Create and review organic social and video content, driving traffic and growth targets.
* Implement and manage paid social campaigns across multiple platforms, when necessary.
* Transform key data into actionable insights for all content stakeholders and assist in managing the social platform relationships (i.e., Instagram, Facebook, LinkedIn, and Twitter).
* Proactively identify and enhance poor performing content and social-channel engagement.
* Provide editorial and marketing teams with strategic and tactical support.
* Edit video assignments, radio scripts, web and social media postings.
Qualifications:
* Capacity to work independently.
* Excellent analytical skills, comfortable working with data-driven research and opinions.
* Knowledge of marketing tools such as Sprout, Canva, SmugMug, Cision and Hootsuite.
* Ability to consult with campus clients about objectives and requirements of projects.
* Ability to formulate a plan and present it to senior management or a campus client.
* Ability to remain fully informed on market trends and implement best practices.
* Liaise with communications and creative teams to complement/amplify branding and promotional materials.
Qualifications:
* Comfort level driving action in ambiguous or evolving situations, processes new information quickly and adjusts strategies; accordingly, displays situational adaptability.
* Possesses professional maturity, sound judgment, good analytical skills and the ability to make quality decisions to protect the university's reputation when necessary.
* Ability to be detail oriented with excellent time management and organizational skills.
* Ability to foster a cooperative work environment.
* Ability to represent the Division or chair committees, councils, and task forces.
Requirements:
* Bachelor's degree in Digital Media, Graphic or Video Production, Print or Broadcast Journalism, or a related field such as Public Relations, Strategic Communications or Marketing.
* 3 years of work experience.
Preferred Qualifications:
* Educational and/or professional experience at R1 University.
* Experience in technology driven environment.
* Direct experience working with non-profit, government, fundraising, and/or scientific audiences.