Digital Merchandising Specialist
: Job Details :


Digital Merchandising Specialist

cumberlandfarmsinc

Location: Westborough,MA, USA

Date: 2024-10-16T22:32:50Z

Job Description:
Position Summary: We are seeking a motivated and detail-oriented Digital Merchandising Specialist to join our growing digital commerce team. In this role, you will play a crucial part in optimizing our online product presentation and customer journey to drive sales and enhance the online shopping experience with delivery partners. The ideal candidate has a passion for e-commerce, a strong understanding of online merchandising principles, and is eager to contribute to a dynamic and fast-paced environment. Responsibilities: 1. Product Presentation: Execute online merchandising strategies to ensure products are presented in a compelling and engaging manner. This includes optimizing product titles, descriptions, images, and videos. 2. Journey Optimization: Improve shopping navigation, category pages, search functionality, and overall site usability to enhance the customer journey. 3. Pricing Management: Monitor competitive pricing and optimize value proposition and profitability for customers. 4. Sales Analysis: Track key performance indicators (KPIs) such as conversion rates, average order value, and customer engagement to identify areas for improvement. 5. Promotional Activities: Assist in planning and executing promotions, paid ads, sales, and campaigns to drive traffic and increase revenue. 6. Content Management: Maintain and update all content, including banners, landing pages, and promotional materials, ensuring accuracy and consistency. 7. Trend Analysis: Stay up-to-date on the latest delivery trends, competitor activities, and best practices in digital merchandising. 8. Collaboration: Work closely with cross-functional teams, including marketing, category, information technology, pricebook, and operations, to ensure a cohesive online brand experience. Working Relationships: Category Management, IT, Technology, Operations, Pricebook and external business partners. Minimum Education: Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field. Preferred Education: Bachelor's degree in Marketing, Finance, Economic, Merchandising, or a related field. Minimum Experience: 1-3 years of experience Preferred Experience: 1-3 years of experience Licenses/Certifications: NA Soft Skills/Competencies: Strong understanding of online merchandising principles and best practices Proficiency in content management systems (CMS) and e-commerce platforms Excellent analytical and problem-solving skills Experience with A/B testing and data analysis tools Deep catalogue experience Familiarity with SEO principles Knowledge of graphic design and digital merchandising Excellent oral and written communication skills Strong Presentation Skills Ability to foster team work and build collaborative relationships Strong interpersonal skills Proficient in Microsoft Office Suite Travel: 0-10% travel required Hours & Conditions: Typically Monday – Friday, 8 hour days in office setting; with the option to work remote 1-2 days a week, subject to change Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.
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