Digital Operations - Digital Marketing Specialist
: Job Details :

Digital Marketing SpecialistJob Number: 24-03323 Be part of a company that delivers life-changing healthcare solutions. ECLARO is looking for a Digital Marketing Specialist for our client in Lawrence Township, NJ. ECLARO's client is a leader in the Biopharmaceutical Industry, providing quality, innovative, and affordable medicines that make a difference in the lives of patients all over the world. If you're up to the challenge, then take a chance at this rewarding opportunity! Position Overview The Omnichannel Strategist acts as single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. The Omnichannel Strategist is responsible for bringing deep marketing and omnichannel expertise to brand and launch teams. The Omnichannel Strategist acts as an expert across multiple channels (e.g., personal, non-personal) and supports engagements across functions (Commercial, Medical, Access). This individual understands various customer perspectives (HCP, patient, access customers) and supports the design of omnichannel experiences and campaign journeys to achieve strategic and commercialization goals for brands. The Omnichannel Strategist is able influence peers and embed omnichannel expertise into the brand teams' skillsets. The Omnichannel Strategist is responsible for supporting brand and launch teams with end-to-end collaboration of content production, deployment, and orchestrating agile content processes and workflows. This role focuses on content across channels, customers, and functions (i.e., Commercial, Medical, Access). This role understands Medical, Legal and Regulatory processes deeply and is capable of leading the content development and deployment process by using innovative agile and modular content concepts. The Omnichannel Strategist is an expert in Customer Experience Excellence leveraging predictive analytics and machine learning to drive behavior change by customer segment. This role will advise brands on effective customer journey designs, definition and analytics plans within all channels that our customers engage with. The Omnichannel Strategist reports to WCE and is deployed to prioritized brand and launch teams to work as an integrated member of a cross-functional team. The position understands brand strategy and can contribute meaningfully to customer strategies in both pre-launch and in-market products. Responsibilities Omnichannel Strategy: Supports the development of a brand's omnichannel strategy (incl. campaign plan and tactics) by providing best practices, analytics expertise and expertise on personal & non-personal channels, including media plans. Develops omnichannel experiences for pre-launch brands based on target product profile. Constructs campaign journeys (incl. mix of personal and non-personal tactics, flow and sequencing of tactics, right timing, and frequency) Derives insights from analytical models to optimize channel mix and content/messaging for specified customer segments Maintains and monitors a robust set of metrics for each campaign in partnership with BI&A Coaches and supports upskilling of customer-oriented strategy roles (e.g., HCP, Patient strategy lead) on omnichannel capabilities Maintains knowledge of industry landscape, trends, and benchmarks as well as market regulations for omnichannel deployment Content Production & Deployment: Facilitates the content production and deployment process via agile ways of working; champions content pull through for derivative content Acts as an Agile Coach to the PreP coordinators and customer strategists to ensure adoption of agile ways of working and modular content deployment Required Qualifications & Experience: Deep expertise in developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Significant experience in omnichannel marketing in or outside pharma (e.g., consumer health), especially in industries with heavy digital channel usage Experience with production and deployment for different types of content across channels, incl. review process, channel operations Familiarity with modular content processes (e.g., content mapping, tagging) Knowledge of industry trends and benchmarks across channel performance for different customer types (e.g., HCP, patient) Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics. Experience in working in a cross-functional environment, influencing decisions and coaching teams Experience working on agile teams Required Skills: Omnichannel excellence: Significant experience in omnichannel marketing in industries with heavy use of digital channels Track record of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Knowledge of industry trends and benchmarks for content and channel performance across different customer types Understands media planning, buying and pull through Leverages creative and analytical approaches to identify and activate paid, earned and owned channels Experience working with external creative and media agencies Customer-backed performance management: Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies Drives trade-off decisions anchored in data Partners with BI&A to understand omnichannel preferences for different customer segments Demonstrates ability to deliver on customer needs and optimize customer experience Content production and deployment management: Experience operating in agile teams; ability to coach teams on agile ways of working for content creation Facilitates content production process for brand teams, enabling agile ways of working Knowledge and experience with MLR processes for content production Knowledge of requirements for omnichannel pull through; adopts new tech / ways of working to enable content deployment faster (e.g., modular content) Experience using modular content creation (e.g., tagging, taxonomy) Leadership and cross-functional collaboration: Demonstrates ability to lead and influence a cross-functional team Has a track record of fostering a collaborative environment and creating a strong rapport Embraces changes and upskills teams. Qualifications: Education Requirements: 4 year degree If hired, you will enjoy the following ECLARO Benefits: 401k Retirement Savings Plan administered by Merrill Lynch Commuter Check Pretax Commuter Benefits Eligibility to purchase Medical, Dental & Vision Insurance through ECLARO If interested, you may contact:Paul Quibuyen...@eclaro.com646#######Paul Quibuyen | LinkedIn Equal Opportunity Employer: ECLARO values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.Office environment with long periods of sitting8am-5pm M-FAdditional Job Requirements:None