⚡Role: Digital Product Manager 💼 Industry: FinTech | Private Credit | Business Lending 🌎 Location: Hauppauge, New York - Onsite candidates preferred, but we are also open to remote 💰 Salary: $150-175k/year
National Business Capital is the nation's leading non-bank lending firm. To date, we've funded over $2.5+ billion to SMB's nationwide and since 2019, we've been ranked as a Top Workplace on Long Island for the sixth continuous year. We're now actively seeking a Digital Product Manager to add to our award-winning team. We are looking for a leader in this role - someone who can work with all facets of the business to create a best in class digital experience.
The ideal candidate will lead the company on creating, designing and managing the customer journey via the brands website (desktop/mobile). This entails handling everything from managing and deploying test initiatives for increasing conversion/engagement rates to working cross functionally with other teams to build out the next few years of projects, so that we can continually improve the overall customer journey.
Responsibilities of the Digital Product Manager include:
- Partner with key stakeholders to help define and determine the product roadmap in the context of user needs, value propositions, and market opportunities
- Develop and implement comprehensive CRO strategies to improve conversion rates across all digital channels
- Review and analyze customer data and behavior to identify opportunities for improvement
- Conduct A/B testing to optimize website and program performance
- Collaborate with cross-functional teams to ensure a seamless customer experience
- Monitor and analyze KPIs to measure success
- Maintain a running list of creative ideas and strategies to enhance conversion rates and the customer journey
- Ensure all conversion rate optimization activities are aligned with overall business objectives and goals
- Planning, implementing, managing, monitoring and upgrading the customer journey on company desktop and mobile experience
- Regularly update content, images, and videos to reflect the latest company information and offerings
- Partner with business and technology teams to craft solutions that support National Business Capital objectives
- Perform routine site audits regularly to identify and fix issues such as broken links, outdated content, and technical errors
- Provide insights and recommendations to improve website performance and user engagement
Skills and Qualifications include:
- 7-10 years of experience in a similar role
- Conversion rate optimization experience a must
- Ability to troubleshoot website issues in a fast-paced environment
- Strong attention to detail with an analytical mind and outstanding problem solving skills
- Innovative thinking for enhancing website functionality and user engagement
- Understanding of target audience needs and behavior
- Experience with Wordpress, Salesforce and GA4 a plus