Welcome to Revolution, where were transforming the cannabis experience one plant at a time! As a trailblazer in the cannabis industry, Revolution prides itself on cultivating premium products and providing exceptional service to our customers. Our state-of-the-art facilities andcutting-edge techniques ensure we produce the highest quality cannabis products, all while maintaining our commitment to sustainability and innovation.
At Revolution, we believe in the power of the plant and the potential it holds for enhancing lives. Our team is a passionate group of visionaries, scientists, and enthusiasts dedicated to pushing the boundaries of what's possible in cannabis cultivation and retail. We're more than just a company; we're a community driven by a shared passion for excellence and a love for what we do.
Join us on our journey to revolutionize the cannabis industry and be part of a team that's making a real impact. If youre ready to grow your career in an exciting and dynamic environment, Revolution is the place for you!
Job Type: Hybrid Flexible in Chicago, IL
Job Overview:
We are seeking a creative and data-driven Social & Digital Marketing Specialist to join our dynamic marketing team. This role is ideal for a marketing professional experience who excels at creating engaging content, executing digital marketing campaigns, and driving brand growth across digital platforms. This person will work across brand and retail brand, focusing on digital content creation, social media management, and campaign optimization. This role will report to the Director of Marketing and Creative.
KEY RESPONSIBILITIES:
Content Creation & Management
- Develop and execute a content calendar, aligning with overall brand goals, product launches, and promotional schedules for all brands.
- Create, edit, and manage high-quality content, including blog posts, social media posts, product descriptions, newsletters, and promotional materials.
- Collaborate with the creative team to ensure cohesive and visually compelling digital assets that are on-brand and optimized for various digital platforms.
- Work with and manage our digital marketing agency to create and optimize content for SEO, including keyword research, on-page SEO best practices, and content performance tracking.
Social Media Management
- Manage and grow brand presence across social media platforms like Instagram and LinkedIn, and emerging channels relevant to our audience.
- Plan, create, and schedule engaging social media content, including static posts, videos, and stories.
- Engage with followers, respond to comments, and foster an active, engaged community around our brands.
- Analyze social media performance and adjust strategies based on engagement, reach, and conversion metrics.
Digital Marketing Campaigns
- Assist in the development and execution of digital marketing campaigns, including email, and PPC campaigns.
- Collaborate with the Manager of E-commerce and Loyalty to align digital campaigns with e-commerce and loyalty initiatives.
- Conduct A/B testing for digital ads and content to optimize performance and achieve KPI targets.
- Analyze campaign performance, generate insights, and prepare reports to inform future strategies.
Analytics & Optimization
- Monitor and report on the performance of digital content, social media, and campaigns using tools like Google Analytics, social media insights, and other marketing analytics platforms.
- Track key metrics such as website traffic, engagement, conversion rates, and ROI.
- Identify opportunities for continuous improvement in content, social media, and digital campaigns based on data insights.
- Collaborate with the Head of Marketing and Brand Managers to adjust digital strategy as needed.
Cross-Functional Collaboration
- Work closely with the Brand Managers to ensure digital content and campaigns align with brand strategy and goals.
- Support the Manager of E-commerce and Loyalty with content and digital initiatives that enhance the online shopping experience and customer loyalty.
- Coordinate with the creative team to create visuals that complement written content and digital assets.
Qualifications:
- Bachelors degree in marketing, Advertising, Business, or related field.
- 3+ years of experience in digital marketing, with a proven track record in email and SEO marketing.
- Strong understanding of various digital marketing platforms and experience managing SEO/SEM, marketing database and email.
- Proficient in marketing research and statistical analysis.
- Excellent knowledge of major analytics and reporting tools like Google Analytics, SEMrush and HubSpot.
- Exceptional communication and organizational skills.
- Deep knowledge of web design principles and content management
Revolution is committed to creating a diverse environment and is proud to be an equal opportunity employer (EEO). Individuals seeking employment at Revolution are considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. Diverse candidates encouraged to apply.
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