Our client is an asset management firm. They seek a Digital Strategist to join their Fort Lauderdale, FL office.
Responsibilities
- Design email templates that leverage dynamic and personalized content
- Setup lead nurture campaigns to drive qualified leads for sales
- Refine our lead-scoring programs as we gather data and feedback
- Run insightful reporting from Marketo, Google Analytics, and Salesforce
- Oversee and make content updates in the WordPress CMS
- Work with the UX Designer to develop conversion-driven landing pages
- Implement and monitor SEO best practices on our website
- Moitor and track organic social content across our social media platforms
- Assist with the management of Google Ads paid search account
- Develop A/B testing for email campaigns to improve conversion rates
Requirements
- Bachelor's degree in finance, economics, marketing, etc.
- 2+ years of digital marketing/marketing automation experience
- Up to date with best practices in online marketing and measurement
- Organized, analytical, and exceptional attention to detail
- Excellent written and verbal communication skills
- Skilled in Marketo, WordPress CMS, and Salesforce CRM
- Knowledge of HTML and CSS is required; JavaScript is preferred
JobID: 17371