RAPP Los Angeles is looking for a Director, Analytics to join our award-winning Marketing Sciences team.
WHO WE ARE:
We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we're able to activate authentic customer connections for our clients. Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The Director, Analytics leads the Campaign Analytics functional area in leveraging a holistic view of clients' campaign results to optimize and inform development of innovative communications solutions to business and marketing problems. Under the direction of the VP, the Director works with campaign analyst and multi-discipline teams in developing actionable insights from all campaign results in order to optimize direct response campaigns and programs and developing strategy based on data driven results and insights. This position drives best in class applications for developing learning plans and test design, identifying KPIs based on objectives, analytics plans, results presentations and optimization recommendations for all client campaigns maintaining analytical rigor. Like every employee of the Strategy & Enablement group, the Director, Analytics is expected to continuously seek out, learn about and actively use new media channels, technologies, tools and methods and be able to apply this experience to innovate new solutions aligned with client needs. Resourcefulness, curiosity, passion, and fearlessness are required traits of all departmental employees.
YOUR RESPONSIBILITIES:
CLIENT
- Leads and collaborates with Customer and Consumer Insights disciplines in producing actionable insights on customer behavior based on campaign results and analysis, both from individual campaigns and aggregated review of communication results behavior.
- Collaborates with Media, Creative, and Data Science leads to develop organic Measurement and Analytics plans for all projects ensuring proper KPI assignment, data collection, and test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs.
- Develops test/learn frameworks and strategies across a broad range of performance media campaigns that demonstrate statistical rigor and experimental design best practices (including but not limited to test/control, A/B, multi-variate, multi-armed bandit, etc.)
- Crafts innovative data and analytics representations, including polished deck and slideware, that allow insights, extracted from large amounts of data and analytical output, to be easily understood across a broad range of audiences
- Collaborates with Strategy and Data Science leads to inspire strategy by exposing the authentic connection between customer and brand based on intelligence from campaign/program results
- Develops methodologies that informs component (creative, format, target, offer, message) analysis optimization based on test design and in-depth analysis by campaign or cross-campaign
- Drives media and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools
AGENCY
- Lead to develop best in class applications of analytics for all clients and across the enterprise
- Lead to ensure analytics rigor in all areas of analytics
- Lead in analytics innovation of Business Intelligence and Data Visualization or other forms of presenting analytical results and insights
- Lead in the development, standardization (in an evolutionary methodology), and implementation of MA plans for the agency
- Lead in the coordination of Tech Enablement to automate campaign reporting
- Utilize new technology to push efficiency and accuracy
- Produce methods and tools for actionable insights to be used by Media, Creative, and DS Disciplines
- Ensure development of appropriate tools, skill-sets, methodology and innovation across the analytics discipline
- Organize and allocate resources to efficiently service any/all clients for analytics and campaign insights
- Develop and codify packages of analytics products developed through Rapp
- Enterprise wide training seminars and integration of other RAPP offices (NA/ Global)
- Presentations w/clients at seminars/speaking engagements. IP articles
- Training / mentoring within department on analytical methods and new technology,
- Train and develop staff to produce actionable insights around campaign results through collaboration with Customer Insights (Consumer and Customer Insights)
- Attract, Nurture and Retain best talent
REQUIRED SKILLS:
EDUCATION
- Required: Bachelor's degree in Math, Finance, Marketing, Social Science or other related degree.
EXPERIENCE
- 7+ years Direct Marketing analytical experience.
- 3-5 years of experience analyzing digital campaigns/ media
- Agency experience a plus
KNOWLEDGE
- Extensive knowledge of database marketing principles
- Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and ProForma development
- Extensive knowledge of Direct Marketing metrics, especially digital and emerging media
- Extensive knowledge of direct marketing principles and best in class methodologies
- Working knowledge of databases and structure
- Working knowledge of statistical methods and tools
- Knowledge of data models, digital media ecosystem, and creative production processes a plus.
- Strong analytical skill
Strong communication skills
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