Location: New York,NY, USA
About The Role:
Little Spoon was founded on the belief that today's parents are different-equal parts more time-strapped and food knowledgeable than ever. We set out to disrupt a century old category with both products and an experience that delivers on what the modern parent deserves.
We're looking for a strategic, creative and ambitious Director of Brand Awareness + Partnerships to join our team and lead in our vision to bring the future of kid's food to the modern parent. In this role, you will serve as a senior leader owning brand awareness, social strategy, experiential marketing and partnerships. This person must be driven by ambitious goals, capable of transforming ideas into culture-defining work for the brand across channel and a highly motivated creative thinker.
We are seeking an individual with 8+ years of experience driving highly relevant, brand equity building initiatives, particularly across social media, physical activations, content strategy and brand/influencer partnerships. You will work closely with other senior leaders within the Marketing team and cross-functionally, manage a high performance team and drive brand-building, measurable impact. You will play a critical role in shaping Little Spoon's continued brand role in culture as we scale across the U.S.
What You'll Do:
* Ensure impactful, consistent and culture-defining work across brand campaigns, product launches, everyday brand execution and meaningful partnerships that establish and celebrate Little Spoon's key differentiators for the modern parent.
* Lead across multiple marketing domains, particularly social media, partnerships and experiential activations, collaborating with leaders across the organization to drive meaningful impact beyond core content channels.
* Own the strategy and oversee the execution of content and partnerships across organic social media, editorial platforms, brand activations, influencer marketing, and advertising.
* Establish ongoing content strategy and editorial approach to the Is This Normal platform, integrating the resource into our broader comms strategy and establishing key performance goals.
* Drive breakthrough, highly impactful social media strategy + execution that enables us to stand out from the competition and deepen our brand differentiation.
* Develop and execute unique, brand-forward activations, stunts and events that connect with our audience and elevate Little Spoon's brand presence.
* Oversee, manage a team of 3 high-performing, high impact team members who are driving influencer, social media + editorial content. Foster collaboration, creativity, and growth.
* Work closely with other marketing leaders to create cohesive, highly integrated marketing strategies.
* Build and maintain relationships across partners, influencers, internal team members, external partners and collaborators to amplify brand opportunities and drive relevance + recognition.
* Be responsible for the measurement and goal-setting of key performance metrics across brand channels, maintaining clear reporting on content performance, budget allocation, campaign successes and team learnings.
What You'll Bring:
* Proven experience leading brand content, awareness + partnership strategies and execution across multiple marketing channels.
* A creative + strategic mindset with a passion for disruptive, high-impact brand work.
* Expertise in influencer marketing, social media, editorial content, and brand activations.
* Strong leadership and team management experience, with a focus on collaboration and mentorship to enable growth for high impact team members.
* Excellent communication and project management skills, able to balance creativity with business objectives.
* A track record of success in driving brand growth, engagement + equity through content.
What You'll Need:
* 8+ years of relevant experience, including demonstrated experience driving highly creative brand content + partnerships across channel
* Entrepreneurial and highly motivated with an ability to thrive in a self-starting environment
* Meaningful management experience with demonstrated ability to growth and develop a high impact team
* A passion for dreaming big and driving the highest possible impact through brand-forward creative work across channel
* Out of the box strategic thinking, with a mindset that every opportunity offers a way to drive relevance and impact for the brand
* Confidence in a hybrid/flexible company with employees and partners both based in NY and across the US
About Us:
Little Spoon is the leading direct-to-consumer kid's food brand on a mission to make parents' lives easier, and kids healthier through high-quality, accessible feeding solutions from baby's first bites through the big kid years. Since 2017, the company has delivered more than 60 million meals, helping to simplify the lives of hundreds of thousands of parents across the U.S..
Recent accolades include:
Inc. Best Workplaces
Inc. 100 Fastest Growing Companies
Fast Company Brands That Matter
EY Entrepreneur of the Year Finalist
If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.