Location: Bohemia,NY, USA
At Nestl Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestl Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
As the Director of Brand Communications for Garden of Life & Solgar, you will shape the consumer marketing practice, translating commercial priorities into consumer-facing strategies that build the brand and drive the business. This critical role will help position our brands to grow by embedding them within wellness culture and building consumer belief in the benefits of our products. The primary goals are to drive deeper brand relevancy and business growth through the intersection of brand strategy, creative concepts and channel media strategy (earned, owned, paid). You will work closely with internal and external partners to bring to life the role of Garden of Life & Solgar in key moments throughout the wellness calendar, translate commercial priorities into consumer passions, and collaborate with internal partners to refine the brands' voice going forward.
As the consumer marketing lead for Garden of Life & Solgar, you will lead the team responsible for all integrated marketing communication from the brands. Reporting to the Sr Director of Brand Experience, this position interacts with nearly every function within the business at a leadership level, and will partner extremely closely with the Sr. Director of Brand Marketing. The ideal candidate is a strong inspirational team leader who can navigate a matrixed organization, has a proven track record of translating business opportunities into communication strategy and execution, as well as an understanding of the quickly evolving modern marketing media environment. As a people leader, this candidate should also be effective at enhancing leadership and mentorship within the internal organization and managing agency relationships, demonstrating an ability to empower the teams while providing the vision for growing future brand relevancy, equity, and share.
- Lead a marketing communications team with multiple direct reports to:
+ Partner with the Senior Director of Brand Experience and In-House Creative resources to establish creative strategy, voice, and tone for the Garden of Life & Solgar brands.
+ Lead integrated annual brand marketing planning for consumer-facing programming.
+ Develop campaign strategies that will build the brand and deliver for the business.
+ Collaborate with e-commerce and retail marketing teams to maximize impact across consumer touchpoints.
+ Build a measurement mindset, establish KPIs, iterate and evolve executions to maximize investments through data-fueled insights.
+ Build relationships and collaborate with senior leaders across multiple functions (Brand Marketing, Media, Consumer Insights, Finance, etc) to deliver upon growth strategies.
+ Provide inspirational leadership and deep marketing capability to a diverse team challenged with accelerated growth
**EXPERIENCE AND EDUCATION REQUIREMENTS:**
**Qualifications/Requirements:**
- Minimum Qualification: Undergraduate Degree
- Master's Degree (MBA) Preferred
**Work Experience:**
- A minimum of 12-15 years prior Consumer Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
- Direct experience leading communications for purpose driven brands (CPG and/or wellness expertise strongly preferred)
**PREFERRED SKILLS:**
- Self-starter with a strong sense of ownership, ability to work independently and with a team.
- Proven expertise in analyzing business and consumer trends/insights and translating them into effective creative strategies that build audience growth, affinity, and engagement.
- Deep understanding of the media landscape, how it is evolving, and how to integrate creative and media to maximize impact.
- Passionate about creativity and the wellness cultural landscape.
- A strategic thinker with a high emotional IQ.
- Digital native with expertise in building a brand's voice across consumer touchpoints
- Entrepreneurial spirit, highly collaborative, strategic mindset, and detail-oriented.
- Passion for innovative thinking and ways of working.
- A strength in storytelling with an ability to distill an insight and turn it into inspiration.
- Prior experience managing and inspiring a team to disrupt the status quo.
The approximate pay range for this position is $170,000 to $230,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com) .
Requisition ID: 328454
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.
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