Job Description
Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
We're looking for an amazing Director, Brand Content & Partnerships to join our team. This is a hybrid role and can be based in either Seattle, WA or Miami, FL. Reporting directly to the Chief Marketing Officer and overseeing a team of four direct reports, along with several external agencies, the Director, Brand Content & Partnerships is a pivotal role within the Marketing and North America Sales department at Holland America Line (HAL). This position is essential for driving brand innovation, enhancing consumer engagement, and achieving strategic marketing goals through effective content and partnership strategies. You'll be responsible for leading all social media, content marketing, product marketing, influencer/creator, affiliate, and brand partnerships. To succeed, you'll need to work closely with various internal stakeholders, including Onboard Revenue, Onboard Experience, Food & Beverage, Entertainment, Revenue Management, and Deployment, to ensure alignment and successful execution of marketing strategies.
Responsibilities
Own the brand partnerships strategy, roadmap & all partnership planning and execution. Lead the relationships and serve as strategic point person between the organization and critical brand partners. Engage and build strategic relationships with commercial and onboard leadership. Create strong brand narratives and craft compelling differentiated stories. Be our in-house Social Media SME with a deep understanding of Content Marketing. Drive differentiation grounded in consumer insights & data. Lead a dynamic team to develop and execute innovative multi-channel campaigns. Develop and execute comprehensive product marketing. Collaborate closely with Marketing & Commercial leadership to shape the content calendar. Collaborate cross-functionally to align on launch calendar and marketing messages. Drive strategy, budget, and execution of content marketing across multiple forms of media. Control the deployment of agency and internal resources for social media and content marketing. Oversee multi-million dollar agency and internal resources for brand partnerships. Ensure compliance of all Brand Content and Partnerships policies and procedures. Drive the company's profitability assessment of brand content. Requirements
Bachelor's Degree in Marketing, Business or a related field required. At least 12-15 years of experience in Social Media & Content Marketing. Must have led a department with multiple direct reports for a Fortune 500. Brand management experience a plus. At least 4 years building relationships with 3rd party brands. Expert at social media & Content Marketing for Consumer brands. Excellent understanding of brand metrics. Creative conceptor that excels at identifying & generating big ideas. Exceptional at message crafting and brand differentiation. Critical ability to build rapport and establish strong working relationships. Proven working experience leading large scale campaigns. Must be willing to travel frequently and work nights and weekends. Agile and willing to build new processes for a nascent business function. An excellent communicator and team player. Must be legally authorized to work in the United States. Please note that this is a hybrid position and can be based in Seattle, WA or Miami, FL.
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
- Base Salary Range: $132,300.00-$178,600.00.
Our Culture… Stronger Together
Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable laws.
Americans with Disabilities Act (ADA)
Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.
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