Director, Brand MarketingReporting to: CMOLocation: New York, NYWhat is Bilt?Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live.Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs, or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program.In partnership with the top multifamily owners & operators across the country, we've also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more.While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.What's the role?Bilt is looking for a seasoned brand marketer to join our New York-based marketing team.Reporting to the Chief Marketing Officer, the Director of Brand Marketing will be responsible for developing our B2B brand marketing strategy to drive awareness and affinity. This role will focus specifically on our key business audiences, including property managers/owners and merchants in our Bilt Neighborhood Rewards program. You will be responsible for developing new strategies for engaging these audiences, including partnerships, events, content, brand campaigns, and more in order to build an awareness of Bilt as a resident loyalty program and a neighborhood loyalty program. You'll work cross functionally across our marketing team, engineering team, product team, data, and more to bring these strategies to life. As the primary owner of our B2B brand marketing strategy, you'll also build relationships with key existing partners across our merchants & property owners, as well as seek out new partnerships to drive ongoing brand awareness of Bilt in our key categories. In this role, you will...
- Own our B2B brand strategy to build awareness for Bilt (for merchants as a neighborhood loyalty program and for properties as a resident loyalty program)
- Leverage our events, content, and operations teams to develop and execute on campaigns to further Bilt's narrative
- Develop tools for tracking the success of our brand initiatives, and lead efforts to iterate once we figure out what works
- Determine how to best engage our partners including branded swag, events, incentive programs, and more
- Be a critical player in creating impactful brand moments surrounding Rent Day for our partners
- Work with our growth marketing team to develop an efficient ads strategy targeting our partners and prospective partners
- Work closely with content & influencer teams when necessary to create B2B focused content
In terms of qualifications, we're seeking:
- A Bachelor's degree is required.
- You have 5-7+ years of experience in marketing strategy, preferably with hands-on experience building and growing B2B brands
- A strong understanding of brand strategy and creative campaigns
- You have an ownership mentality with a bias for action & thrive in a fast-paced environment.
- You're a collaborator and strong cross-functional team player with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership.
- Excellent organizational and project management skills.
Benefits:
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We've got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we're here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don't think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn't mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt's salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.The salary range for a Director, Brand Marketing is $130,000 - 165,000 and will be eligible for equity and an annual performance-based bonus.