CA EMPLOYEE PRIVACY RIGHTS:
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Shadow High, Bratz, MGA's Miniverse, Fluffie Stuffiez, Na! Na! Na! Surprise, Micro Games of America, Baby born Surprise, and Zapf Creation. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram, and Facebook.
Opportunity: The Director of Marketing & Global Brand Management, Preschool is a strong leader with a proven ability to build new businesses and find growth potential in mature businesses. This candidate is a Marketing visionary and strategic planner who can reconcile grand objectives with corporate goals. This person knows how to drive brand performance, grow brand equity and market share by activating consumer insights, industry trends, and innovative entrepreneurship. The right candidate will drive the Girls portfolio alongside executive leadership to build brands that surprise and delight consumers, create engaging brand experiences, and support the VP and Executive team in setting the stage to deliver against our revenue goals.
Position Requirements
Education/Experience:
- Bachelor's degree required in Business, Marketing or related discipline; MBA preferred
- 15+ years of brand management and/or marketing agency experience
- 10+ years team leadership and management. Led a team of 3 – 5+ direct reports
- 360◦ campaigns experience required (including TV, digital, social, PR, retail)
- New product innovations and launch experience required. Brand Lifecycle experience required
- Proven Retail industry knowledge and retail math required. Mass experience required
- Kids and/or Family marketing, Toy experience or quick turn fashion experience required
- Diversified experience and proven success across big and small companies, start-up entrepreneurial required
Skills/Knowledge/Ability:
- Motivated by challenges and possesses a robust sense of curiosity. Can-do attitude. Ability to work independently (self-motivated) and complete projects within required timeframes
- Must manage multiple priorities with entrepreneurial, fast-paced action
- Able to manage up, make tough, informed decisions quickly to keep projects on track using good judgement and accountability
- Strong analytical skills a must. Experience with diagnosing and resolving complex problems. Ability to pull insights from multiple sources and synthesize into a compelling story
- Builds strong relationships and supports cross-functional teams to align to the same goal. Focuses on productivity and efficiency.
- Strong presentation skills, confidence, and maturity. Proven ability to effectively represent brand internally and externally.
- Build strong teams and prioritize people investment to promote from within
- Ability to direct a business from all aspects: marketing, brand building, financial, and sales, including long-term Franchise building
Must manage reasonable commuting distance to MGA Chatsworth HQ to support onsite business needs.
Authority:
- This role reports to the Global Vice President
- This role will be supported by multiple direct reports, Manager, and/or ABM(s)
Key Result Areas and Activities:
Brand Management
- Manage teams that own a portfolio of multiple brands, high volume, brand pipeline with new launches, growth, sustain/innovate, and sunset lifecycle at different stages across the portfolio
- Drive the seasonal brand planning process; i.e., slot planning, white space opportunity analysis, product wave planning, price point analysis, NPD competitive data analysis
- Ensure integrity of brand positioning, age target, and key attributes
- Deliver brand message with authority through compelling storytelling; present to internal and external stakeholders on behalf of the brand
- Ensure global perspective to key areas of brand management and team support follow-through
Consumer & Retail Marketing Activation
- Lead 360-marketing long-range strategic plan and manage team(s) ownership for tactical triggers to drive consumer demand
- Own relationship with Entertainment and content creation team for short and long-form content.
- Own brand management execution and strategy for PR events
- Strategically support Sales and Retail Marketing for key account activations
- Come with creative ideas to drive newness and innovative ways to efficiently market
Category Management
- Lead category analysis and be an expert in Girls toy categories
- Manage insights to leadership and team bench strength depth of knowledge on category dominance
P&L Management, Budget, Retail Sales & Financial Analysis
- Maintain complete awareness of brand financials including inventory, forecasts etc.
- Proven ability to analyze POS point of sales data
- Build financial quotas by item as part of new season development
- Demonstrate decision-making abilities around investment alternatives
Cross-Functional Team Leadership
- Help identify how to overcome barriers for the team
- Be the ultimate authority on all things brand related for cross-functional partners
- Lead cross-functional teams on assigned business or project development initiatives
- Educate teams on brand information and background
- Be a leader and a team player, solution-oriented with forward momentum
Marketing Team Leadership
- Expertise in managing, coaching and mentoring direct reports
- Build teams through training and development
- Support VP team leadership, stepping up and managing up
- Showcase executive presence and strategic leadership ability to represent the team at the highest level
- Other duties as assigned per business needs
Salary: $150,000 - $175,000 /yr
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