Location: New York,NY, USA
Who We Are
We're purpose-driven. With every ride, we aim to redefine health and happiness. It's all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us-we'd love to have you
Our Mission
To foster an open, diverse, & inclusive community-while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we'll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.
SoulCycle is seeking a passionate Marketing Director to lead the brand's marketing e?orts in driving customer acquisition, retention, loyalty, and brand relevance. This role requires a strategic marketing leader who is creative and data-driven, can be a player coach and has a record in developing a best-in-class marketing department.
Overall Roles & Responsibilities Brand Management
* Drive initiatives that maintain SoulCycle's brand position as a cultural mainstay and leading name in the ?tness + wellness space among new and existing riders.
* Serve as key stakeholder and champion in clarifying and protecting brand positioning, visual identity, and voice in all owned and partnership marketing
* Oversee content creation and storytelling initiatives to elevate the SoulCycle brand through all touchpoints including, but not limited to, social media, CRM marketing, and in-studio experiences.
* Partner cross-functionally with ?eld leadership, talent management, partnerships, and retail to align marketing strategies with broader business goals.
* Keep up-to-date of industry and marketing trends to help guide and shape future marketing innovation and strategies
* Manage all creative vendors and agencies including but not limited to pr, media, and creative agencies.
* Oversee and manage creative and project management team to ensure ?awless execution of campaigns and initiatives
Growth & Field Marketing
* Implement seasonal and always-on acquisition strategies to attract new riders, leveraging paid media, social & in?uencers, partnerships and referrals campaigns
* Drive rider retention by utilizing our CRM database to de?ne rider segments, map rider journeys, and develop dynamic messaging to shift behaviors that optimize CTRs, conversion and LTV.
* Work closely with the Finance & Analytics team to optimize price promotional plans, improving conversion rates, and minimizing churn.
* Work with Field leadership and leverage regional market insights to develop targeted marketing campaigns and pricing and promotional campaigns through digital and in-studio touchpoints
Department Leadership
* Serve as a marketing stakeholder (along with the VP Marketing) in all cross-functional initiatives
* Own development and budget allocation process (along with the VP of Marketing). Forecast budget and reallocate funds as needed
* Possess a track record of success in marketing leadership. This should include 10+ years of experience in marketing, brand, or digital media experience.
* The ideal candidate will have a broad marketing background, with expertise in all aspects of marketing communications. S/he/they must have experience with digital marketing and social media.
* Candidates should have experience in the consumer products and/or hospitality/retail and/or entertainment industries.
* Demonstrated experience in building marketing talent with the ability to attract, retain and develop talent.
* Ability to formulate marketing strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns
* Proven experience building teams and developing strong organizational relationships
* Must possess Bachelor's degree from an accredited four-year college
* Personal passion for ?tness and/or the SoulCycle brand is required
Personal characteristics
* Entrepreneurial and innovative thinker with a scrappy mind-set around marketing.
* Creative with a high level of energy and unrelenting drive to succeed and win.
* Creative problem-solver and conceptual thinker with an ability to understand and leverage detail-oriented and analytical issues as needed.
* Ability to think deeply and qualitatively about business problems, breaking down issues and presenting solutions.
* Ability to act as a player-coach - be both a leader and hands-on 'doer'.
Pay Transparency: $155,000 - $165,000.
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