Location: Philadelphia,PA, USA
Company DescriptionPHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.OverviewThe Director of Business Intelligence (hereafter “BI”) will successfully apply their years of experience in data analysis and strategic consulting as the BI lead on any of our myriad of enterprise clients within the health and wellness industry. Paramount to this success will be the ability to utilize the many data sources at the disposal of the BI team to not only represent the business impact that our media/marketing campaigns have in the marketplace but also the ability to translate these learnings into actionable strategic recommendations for our clients.ResponsibilitiesWhile every engagement is unique, typical engagements require execution against the following tasks and deliverables:Crafting and maintaining professional relationships with the many members of your client team(s) while being solely responsible for the consistent level of quality in communications and deliverables for the entire team that serves on the client's behalfWork throughout the year with internal (PHM) and external (client team, partner agencies/consulting groups) stakeholders to craft measurement plans/proposals that satisfy all client needs/objectives and address business challenges/opportunities with clearly defined goals and definitions of program successWith the above, oversee the creation of the business rules and parameters of the engagement as well as participate in conjunction with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companiesAs we execute on the behalf of the client, manage the many internal data sources and (whereapplicable) third-party vendors/data streams that comprise our custom measurement platformwhile keeping work stream on task within the established timelines and delivery datesSynthesize the data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancementUtilize the aforementioned insights/recommendations as the foundation for presentations, reports, assorted client deliverables in either a face-to-face setting or via WebEx/teleconferenceIdentify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they ariseDisplay ability to help grow business organically or through assisting the pitch process for new business acquisitionExperience working across multiple aspects of the PHM client base including HCP and DTC media, data integration projects, scoping/staffing, contracting for data use and third party partnershipsDifferentiated experience in developing measurement plan frameworks for multiple clients including varied analytics methods (projection methodologies, data matching, etc), KPI evaluation and recommendationsExperience in managing multiple client engagements/projects concurrently, being able to adjust mindset and frame of thinking quickly to address varied needs of a diverse client poolDemonstrated ability to quickly pick up high level concepts and synthesize learning to apply BI thought process and open opportunities to integrate with other BI engagements and areas of the organizationExhibits high emotional intelligence as it regards managing stakeholders and different personalities both client and internalQualificationsDepth of understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customersSuperior skills with the following core competencies:Project Management/ Time ManagementProblem Solving AbilitiesQuantitative SkillsCommunication AbilitiesIntellectual CuriosityParticipate in the recruitment of new additions to the BI Team and management of both the career development and daily workflow of junior team members/resourcesPower-user of business IT software: MS Excel, Word, PowerPointLiteracy of business intelligence software such as MicroStrategy, Datorama, etc.A willingness to travel as client needs dictateWhile all engagements are unique, travel is normally required 10 to 15% of the timeBachelor's Degree (preferably a BS in a related field) is required; Master's Degree a strong plus 7 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus but not necessarily a requirement)Additional InformationOur Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact ...@publicis.com.All your information will be kept confidential according to EEO guidelines.