Location: New York,NY, USA
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
We're looking for a highly motivated communications expert to join our growing team. Authentic's Corporate Communications team works in tandem with PR to lead the development and implementation of integrated corporate and brand communication strategies that drive relevancy and growth on a global scale.
Reporting to the VP of Corporate Communications, you'll be collaborating with a world-class team and network of industry partners to create and disseminate original editorial, newsletter and social media content to engage current and new audiences across Authentic's corporate channels.
What You'll Be Working On
* Partner with VP of Corporate Communications on the global storytelling around Authentic Brands Group and its multi-faceted brand platform
* Manage the weekly development and dissemination of the Authentic Newsletter to the company's network of 10,000+ brand, retail and entertainment industry partners around the world
* Collaborate with Brand, Business Development, Marketing and People & Culture teams to produce bespoke communications for key audiences and markets
* Lead Authentic's corporate social media strategy across Instagram, Facebook, X and LinkedIn, and monitor real-time conversation to inform corporate response, tracking analytics such as follower growth, sentiment, engagement and impressions
* Explore and present new and emerging digital opportunities to grow Authentic's corporate profile on social media
* Oversee drafting of internal memos, messages, talking points and Q&As as well as capture photo and video content on an ad hoc basis
* Manage the corporate creative workflow as well as development and maintenance of corporate collateral and resources including the Authentic website and newsroom, key books and decks, sizzle reels and videos, branded assets and more based on the needs of the business
* Collaborate with ESG task force to execute Authentic's ESG (Environmental, Social and Governance) playbook and drive the education, communication and implementation across the company and global partner network
* Partner with PR/Comms and People & Culture teams to maintain Authentic's corporate calendars, execute companywide town hall meetings and support enterprise-wide communications initiatives
* Support the ongoing advancement of Authentic's DEI initiatives as well as charitable partnerships, employee engagement events and brand PR events
Must Haves
* 8+ years of experience working in communications with a background in journalism, media and social
* Experience successfully managing direct reports and/or a team
* A proactive storyteller who initiates creative ideas and identifies opportunities that support the overall corporate strategy and goals
* Performance-driven communicator with thorough knowledge of digital platforms (web, social, email, etc.)
* Ability to prioritize and meet strict daily, weekly and monthly deadlines
* Excellent editorial writing and verbal communication skills
* Enthusiasm for the business of sports, fashion, retail, entertainment and media
* Proficiency in email marketing software (Mailchimp), media monitoring databases, web development software (Squarespace) and MS Office (Word, Excel, PowerPoint)
Primary Location Salary Range:
$100,000 - $125,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact ...@authentic.com
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