About The Role The Director, Corporate Public Relations will be the leader on The RealReal's Communications Team, balancing strategic, big-picture thinking with impactful, tactical execution. This role requires someone who thrives in a fast-paced environment, energized by the continuous flow of new opportunities and able to effectively juggle multiple projects while managing a team. They are savvy about investing their time where it is most impactful to the function and business goals, able to autonomously prioritize their workload and guide the team to do the same. The Director, Corporate Public Relations is a skilled writer, efficiently able to develop compelling written communications tailored to a variety of audiences, from executives to lifestyle media. They're a seasoned media relations pro, equally adept at landing thought-leadership pieces, securing a high volume of coverage for news announcements, and driving proactive stories with lifestyle media. This role offers an opportunity to be a part of shaping communications to support The RealReal's continued innovation and next phase of growth.
What You Get To Do Everyday - Lead PR campaigns, developing high-impact plans and setting smart KPIs that demonstrate business impact, project managing team to meet/exceed
- Autonomously and efficiently develop strong messaging and written materials
- Consistently deliver news-based and proactive top-tier media coverage, including business, broadcast and lifestyle media
- Analyze and leverage data to fuel storytelling, including data reports that generate significant coverage
- Work closely with Investor Relations to support earnings, investor materials and financial communications
- Provide strategic counsel, guidance and coaching to spokespeople
- Build trusted relationships with cross-functional peers and partners, internal and external
- Effectively support crisis communications with big-picture thinking and fast action
- Develop PR and coverage reporting with quantitative and qualitative analysis to demonstrate impact
What You Bring to The Role Minimum Requirements: - 10 years of public relations experience including leading a team, mix of in-house and agency preferred
- Strong writer, ability to quickly draft materials (from press releases to pitches to email interviews) as well as effectively lead and edit team's written work
- Proven ability to build relationships and drive coverage with top-tier media
- Results-oriented self-starter able to multitask and prioritize workload for the team
- Experience in corporate communications, including financial and crisis communications
- Out-of-the-box thinker who brings creative ideas to the table and has an equally strong ability to execute
- Detail oriented and organized
- Team player with a collaborative approach
- Ability to Travel 20%
Preferred Requirements: - Experience in e-commerce/retail and/or fashion preferred
Compensation, Benefits, + Perks - Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- Unlimited Discretionary Time Off (DTO)* and 10 Paid Company Holidays
- * Unlimited DTO with Manager approval
The expected salary range for this role is $177,953-$220,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate's skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR's total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits. The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations. The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That's why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.