Director, Customer Experience Marketing, Belamaf
: Job Details :

Site Name: USA - Pennsylvania - Philadelphia

Posted Date: Nov 20 2024

Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.

As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a Director, Customer Experience Marketing, Belamaf.

As the Customer Experience Marketing Lead for Belamaf in the Oncology business unit at GSK, you will be responsible for strategy and execution of marketing efforts and tactics that help achieve brand goals and support patients, caregivers, Advanced Practice Providers, and others. You will work with internal and external partners to gain insights on the patient community to create the patient brand strategy and pull that through to a tactical plan and execution. You will identify and lead development of digital and non-digital patient assets such as web, social, mobile, print materials as well as innovative tactics to create a complete patient experience and omnichannel marketing approach. The role will also be responsible for patient digital media buys and using insights and measurement to optimize the patient omnichannel campaigns. This role will primarily focus on patient, but also lead tactics for other non-MD customers such as pharmacists or hospital administrators, as well as provide strong partnership with the Patient Support Services and account teams. You will be part of a high-performing team moving with focus and pace to be ambitious for patients, and the role may provide you the opportunity to lead direct report, customer experience marketing managers.

This role will report to the US Brand Lead.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

* Understand the patient community impacted by Multiple Myeloma, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials.

* Identify and build effective relationships with internal stakeholders to lead cross functional matrix partners towards a common goal and excellent execution.

* Analyze external and internal data to identify gaps and opportunities for the patient strategy.

* Create and lead key direct-to-patient focused marketing activities and tactics to support initiatives for patients with a collaborative mindset to deliver optimal impact.

* Partner with and manage multiple agencies and external partners to develop creative and execute promotional programs, evaluate project budget, and ensure project progress & delivery.

* Develop KPIs, track performance and optimize omnichannel marketing programs for maximum impact.

* Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.

* Working in an agile manner to pivot based on changes in the market and oncology portfolio.

* Potentially lead a customer experience marketing team

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

* Bachelor's degree

* 5 plus years of marketing experience

* 1 year plus of patient OR payer pharmaceutical marketing experience

* 1 year plus of Digital marketing experience

* Ability to travel up to 25% of the time, including some weekends

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

* Marketing experiences should result in demonstration of the following:

* A comprehensive understanding of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning

* Proficiency in utilizing a wide range of marketing tools and techniques such as advanced digital marketing platforms, analytics tools, automation software, and CRM systems.

* Proven proactive leadership skills.

* Management of direct reports and cross-functional team leadership experience.

* More than five years' experience in pharmaceutical marketing in specialty therapeutic areas

* Knowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology

* Excellent communication, negotiation and presentation skills for a wide variety of audiences

* Ability to interact and influence a diverse group of internal and external stakeholders.

* A specialized marketing degree or advanced degree such as a Master's degree in business administration (MBA)

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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