[Full Time] Director, Demand Generation at Prelay (United States)
Director, Demand Generation
Prelay United States
Date Posted: 17 Dec, 2022
Work Location: San Francisco, United States
Salary Offered: $145000 — $170000 yearly
Job Type: Full Time
Experience Required: 6+ years
Remote Work: Yes
Vacancies: 1 available
Prelay is disrupting the way teams work together to drive revenue. We're looking for a Director, Demand Generation to join our marketing team. Reporting directly to the CEO, in this role you will develop, lead and execute Prelay's strategies to drive lead and pipeline generation and ensure a strong presence in the market. You will work closely with our Sales team and Content Marketing Director to effectively generate the right leads and support them through the sales journey.
What you'll do:
- Manage the corporate website and social media, in close collaboration with the internal team and external consultants.
- Work closely with sales to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Develop and manage marketing budget thoughtfully based on high-converting channels.
- Define and build the complete funnel growth strategy playbook from lead generation to retention & renewals.
- Define, test, and produce high-conversion leads within the most optimal Prelay lead sources.
- Drive high velocity tests for frequent learnings and surpass demand generation growth goals each month.
- Leverage tools like email marketing tools, SEO tools, Google Analytics, CRM, and others critical in the marketing funnel.
- Drive inbound marketing leads through key channels.
- Build needed reports and tracking in SFDC and Marketing systems.
As an early hire in Demand Gen, we're looking for people who are eager to exceed these expectations:
- 8+ years experience in B2B SaaS.
- Proven experience and success in traffic generation and ad operations.
- Ability to strategize, build out plans, and execute impressive strategic and creative thinking.
- Embraces and thrives under ambiguity.
- Great to have: experience at an early stage startup.
About Prelay
Company Size: 11 - 50 PeopleYear Founded: 2019Country: United StatesCompany Status: Actively Hiring
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