Location: Chicago,IL, USA
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration.
Job Description:
Identified digital customers spend at least twice as much per annum than those who are in non-digital relationships. We call them active users, and we have over 160m of them across 50+ markets across the globe, with an ambition to grow this to 250m by 2027. In doing so, we will become one of the largest consumer platforms in the world.
This role will be a key driver in identifying how we can create more meaningful value for our customers being part of an active relationship with McDonald's and sustainable growth for our business. Socializing regularly across our system at key touchpoints, it will support creating a compelling narrative that provides clarity of direction, as well as exciting and engaging our key stakeholders.
More specifically, and a key priority, is one of the three key growth drivers behind the consumer platform strategy, the MyMcDonald's Rewards program. One of the key responsibilities of this role will be becoming a key strategic thought partner in delivering this strategy to the global loyalty team. Importantly over the next circa 12 months, it will specifically lead a complex, multi-faceted program to build our long term loyalty partnership strategy.
In the broadest sense, this individual will need to establish strong relationships with global teams and peers in markets, influencing key decision makers across the enterprise. As well as being a confident digital practitioner, we are looking for candidates with a track record of working in fast paced and complex environments. The role will report to the Snr Director of Digital Engagement Strategy, and manage a Snr Manager. Location is ideally Chicago, but global hubs and close proximity markets will be considered.
What will my scope & accountabilities be?
Qualifications:
Additional Information:
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job.
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