Director, HCP Strategy
: Job Details :


Director, HCP Strategy

Publicis Health Llc

Location: Philadelphia,PA, USA

Date: 2024-09-19T20:19:33Z

Job Description:

Job Description

The Director, Strategy defines daily functional management of client needs and leads the day-to-day work of the Strategy team. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will serve as one of the critical client leads overseeing the media strategy
  • You will possess an in-depth understanding of the role of media channels in a plan
  • You will further develop your expertise in different media research tools
  • You will provide support to the VP, Strategy and other senior leaders in the planning
  • You will manage a team of direct and a larger team of indirect reports managing them in:

Onboarding

Performance Management

Provide training processes and tools

Manage and delegate team workload

Coach the team to achieve client and agency requests

  • You will manage multiple accounts and will transition between them conducting the following activities:
  • You will be accountable to the team's deliverables and outcomes
  • You will provide initial feedback on media strategies, timelines, and deliverables in partnership with other teams
  • You will provide input to the client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee the overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
  • Push for continuous improvement of self, team, and client deliverables
  • You will be responsible for organic growth efforts on your account and may be asked to assist in new business efforts
Qualifications
  • HCP experience required
  • 7-8+ years media planning experience
  • 3+ years management experience
  • 2+ years of cross-channel media planning experience
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
  • 1+ year of previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
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