Director, Marketing & Communications
: Job Details :

Summary of Position: This job description provides information essential to understanding the scope of the position and is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. The ideal Director, Marketing # Communications (Director) is creative and highly organized, with strong management skills and the ability to optimally in a fast-paced setting with multiple deadlines. The Director demonstrates a robust leadership track record, as well as excellent verbal and written communication skills. This key leadership position is responsible for the dynamic direction, development, and execution of strategic marketing and communication initiatives, consistently articulating and effectively promoting Saratoga Hospital#s mission and vision. This position works closely with the Albany Med Health System (AMHS) marketing and communications team to align system marketing and communication strategies with Saratoga Hospital specific initiatives. # Primary Job Responsibilities: These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required of the position. Primary job responsibilities constitute approximately 90% of the positions work. To be successful, individuals must be able to perform each essential responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined in this position description. Communication # Branding: Directs the organization#s marketing and public relations strategic and tactical activities for internal and external communication. Leads issues management efforts. Ensures senior leadership is apprised of current issues and events in an ongoing, timely and appropriate manner. Coordinates website and social media updates, maintenance and upgrades - ensures that new and consistent information (article links, stories and events) is posted regularly and that the website is regularly refreshed to keep messaging and branding fresh. Brings emerging trends in marketing and new media to incorporate with traditional marketing. Market Research: Acquires and analyzes market intelligence via competitive analyzes and research to strengthen relationships, improve satisfaction, and boost utilization in key clinical services. Organizational Representative: Represents the hospital to various community organizations at business, civic, and social functions. #Initiates and responds to sponsorship and partnership opportunities with complementary organizations. #Directs and oversees special events, developing the appropriate goals and emphasis of each event. Serves as official spokesperson to the media. Determines the appropriateness of media requests for information and formulate the content, timing and manner of media releases in conformance with policies. Vendor Relationship: Directs the work of external advertising agencies, freelance writers, graphic designers, photographers and others, as appropriate, to develop promotional campaigns and events. Human Resource Management: Directs the management activities of assigned areas. Guides directors, managers and supervisors in the selection, hiring, training and development of staff. #Works with Human Resources to develop programs and initiatives that contribute to a positive work environment. Regulatory and Corporate Compliance: Monitors and evaluates new or revised regulatory agency and industry laws, regulations and standards applicable to assigned areas and ensures that assigned activities comply with all requirements. Financial Management # Reporting: Directs and participates in the preparation and administration of operating and capital budgets; evaluates staffing, equipment and supply needs; prepares justifications and cost benefit analyses; oversees the procurement of supplies and equipment. Measures and evaluates outcomes of marketing strategies and initiatives utilizing appropriate qualitative and quantitative methods. Reports regularly to leadership on results of efforts. Albany Med Health System: Represents Saratoga Hospital as the primary contact with the AMHS marketing and communications team With support from the Saratoga Hospital team, collaborates, participates in and contributes to AMHS meetings and initiatives; assumes and/or delegates AMHS assignments and initiatives. Directs implementation of AMHS brand guidelines and other shared initiatives; reports regularly to leadership on the status of current AMHS plans and/or challenges. #Supervisory Responsibilities 2-3 employees Minimum Qualifications Education, Training # Experience############## Bachelor#s degree in Marketing, Communications, Business or related field. At least seven (7) years in marketing and/or communications experience required. Healthcare industry strongly preferred.# Master#s Degree preferred.# # # # Required Skills, Abilities and Attributes Demonstrated networking skills Clear demonstration of sound leadership characteristics; ethical standards, creativity, risk-taking. Ability to work collaboratively with diverse constituents including, but not limited to, staff, leaders, medical staff, patients and the community. Able to instill a sense of teamwork and a team-oriented environment. Excellent communication skills (written, oral, listening, presentation) required. Effective coaching and mentoring skills. Proficient with Microsoft Office: Outlook, Word, Excel and PowerPoint. Demonstrates a thorough understanding of general financial principles and procedures pertaining to budget development, monitoring and justification. Sound problem-solving, critical thinking and analytical skills. Able to perform high level conceptual analysis, formulate plans and implement. Able to prepare complex reports, memoranda and other written materials. Understands, interprets and applies laws, rules, regulations and policies related to assigned area.# Embrace a vision for customer service excellence and reinforce that vision through demonstrated actions and words. Able to multitask and prioritize. Ability to lead a multidisciplinary team. Must be able to remain professional, focused, composed and positive under stressful situations. Able to effectively give and receive feedback and incorporate feedback into performance. Strong and effective conflict resolution skills. Strong working knowledge of hospital industry, key issues, trends and opportunities. Effective leadership skills of delegation.# Familiar with TJC standards compliance requirements in assigned areas. #Ability to adapt to changing priorities in a fast-paced environment. # Salary Range: $105,000-$150,000 Pay Grade: 99 Compensation may vary based upon, but not limited to: overall experience and qualifications, shift, and location. ###############################

Summary of Position:

This job description provides information essential to understanding the scope of the position and is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.

The ideal Director, Marketing & Communications (Director) is creative and highly organized, with strong management skills and the ability to optimally in a fast-paced setting with multiple deadlines. The Director demonstrates a robust leadership track record, as well as excellent verbal and written communication skills.

This key leadership position is responsible for the dynamic direction, development, and execution of strategic marketing and communication initiatives, consistently articulating and effectively promoting Saratoga Hospital's mission and vision. This position works closely with the Albany Med Health System (AMHS) marketing and communications team to align system marketing and communication strategies with Saratoga Hospital specific initiatives.

Primary Job Responsibilities:

These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required of the position. Primary job responsibilities constitute approximately 90% of the positions work. To be successful, individuals must be able to perform each essential responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined in this position description.

Communication & Branding:

* Directs the organization's marketing and public relations strategic and tactical activities for internal and external communication.

* Leads issues management efforts. Ensures senior leadership is apprised of current issues and events in an ongoing, timely and appropriate manner.

* Coordinates website and social media updates, maintenance and upgrades - ensures that new and consistent information (article links, stories and events) is posted regularly and that the website is regularly refreshed to keep messaging and branding fresh.

* Brings emerging trends in marketing and new media to incorporate with traditional marketing.

Market Research:

* Acquires and analyzes market intelligence via competitive analyzes and research to strengthen relationships, improve satisfaction, and boost utilization in key clinical services.

Organizational Representative:

* Represents the hospital to various community organizations at business, civic, and social functions.

* Initiates and responds to sponsorship and partnership opportunities with complementary organizations.

* Directs and oversees special events, developing the appropriate goals and emphasis of each event.

* Serves as official spokesperson to the media. Determines the appropriateness of media requests for information and formulate the content, timing and manner of media releases in conformance with policies.

Vendor Relationship:

* Directs the work of external advertising agencies, freelance writers, graphic designers, photographers and others, as appropriate, to develop promotional campaigns and events.

Human Resource Management:

* Directs the management activities of assigned areas.

* Guides directors, managers and supervisors in the selection, hiring, training and development of staff.

* Works with Human Resources to develop programs and initiatives that contribute to a positive work environment.

Regulatory and Corporate Compliance:

* Monitors and evaluates new or revised regulatory agency and industry laws, regulations and standards applicable to assigned areas and ensures that assigned activities comply with all requirements.

Financial Management & Reporting:

* Directs and participates in the preparation and administration of operating and capital budgets; evaluates staffing, equipment and supply needs; prepares justifications and cost benefit analyses; oversees the procurement of supplies and equipment.

* Measures and evaluates outcomes of marketing strategies and initiatives utilizing appropriate qualitative and quantitative methods. Reports regularly to leadership on results of efforts.

Albany Med Health System:

* Represents Saratoga Hospital as the primary contact with the AMHS marketing and communications team

* With support from the Saratoga Hospital team, collaborates, participates in and contributes to AMHS meetings and initiatives; assumes and/or delegates AMHS assignments and initiatives.

* Directs implementation of AMHS brand guidelines and other shared initiatives; reports regularly to leadership on the status of current AMHS plans and/or challenges.

Supervisory Responsibilities

* 2-3 employees

Minimum Qualifications

Education, Training & Experience

* Bachelor's degree in Marketing, Communications, Business or related field. At least seven (7) years in marketing and/or communications experience required. Healthcare industry strongly preferred. Master's Degree preferred.

Required Skills, Abilities and Attributes

* Demonstrated networking skills

* Clear demonstration of sound leadership characteristics; ethical standards, creativity, risk-taking.

* Ability to work collaboratively with diverse constituents including, but not limited to, staff, leaders, medical staff, patients and the community.

* Able to instill a sense of teamwork and a team-oriented environment.

* Excellent communication skills (written, oral, listening, presentation) required.

* Effective coaching and mentoring skills.

* Proficient with Microsoft Office: Outlook, Word, Excel and PowerPoint.

* Demonstrates a thorough understanding of general financial principles and procedures pertaining to budget development, monitoring and justification.

* Sound problem-solving, critical thinking and analytical skills.

* Able to perform high level conceptual analysis, formulate plans and implement.

* Able to prepare complex reports, memoranda and other written materials.

* Understands, interprets and applies laws, rules, regulations and policies related to assigned area.

* Embrace a vision for customer service excellence and reinforce that vision through demonstrated actions and words.

* Able to multitask and prioritize.

* Ability to lead a multidisciplinary team.

* Must be able to remain professional, focused, composed and positive under stressful situations.

* Able to effectively give and receive feedback and incorporate feedback into performance.

* Strong and effective conflict resolution skills.

* Strong working knowledge of hospital industry, key issues, trends and opportunities.

* Effective leadership skills of delegation.

* Familiar with TJC standards compliance requirements in assigned areas.

* Ability to adapt to changing priorities in a fast-paced environment.

Salary Range: $105,000-$150,000

Pay Grade: 99

Compensation may vary based upon, but not limited to: overall experience and qualifications, shift, and location.