Position Summary:The Director of Marketing and Communications will play a strategic leadership role in crafting and executing innovative marketing and communications strategies to elevate the hospital's brand, enhance internal communication, and engage employees in support of patient-centered care. This role will oversee the development of compelling, high-quality written content and lead a cross-functional team to implement modern, creative marketing solutions that drive awareness, engagement, and support key hospital initiatives.
Key Responsibilities:Internal Communications Leadership:- Develop and implement a comprehensive internal communications strategy to ensure seamless, timely, and effective communication across all levels of the organization.
- Foster a positive organizational culture by designing initiatives that promote transparency, employee engagement, and a unified sense of purpose.
- Oversee internal newsletters, emails, and other internal communication channels, ensuring clear, consistent messaging that aligns with hospital goals.
- Provide communication support for leadership, creating content that informs, motivates, and empowers hospital staff.
Content Development & Writing:- Lead the creation of high-impact written materials, including press releases, internal memos, speeches, newsletters, website content, and social media posts.
- Collaborate with clinical and operational teams to write compelling stories about hospital programs, staff, patient success stories, and community involvement.
- Ensure content is clear, concise, and aligned with the hospital's tone, mission, and brand standards.
Innovative Marketing Strategies:- Drive creative, innovative approaches to marketing, with a focus on digital media, storytelling, and community outreach.
- Leverage the latest marketing technologies and platforms to enhance patient and employee engagement, including social media, video content, and interactive digital tools.
- Analyze market trends, patient feedback, and internal data to optimize campaigns and identify new opportunities for growth and improvement.
Brand Development and Management:- Maintain a strong and consistent brand identity across all hospital communications, both internal and external.
- Collaborate with leadership to refine and evolve the hospital's messaging and positioning in the market.
- Oversee the development of promotional materials, advertising campaigns, and events that align with the hospital's strategic goals.
Cross-Functional Collaboration:- Partner with clinical departments, HR, and patient services to communicate important initiatives and programs to both employees and patients.
- Work closely with the IT department and digital team to maintain and enhance the hospital's website, patient portals, and other digital assets.
- Ensure that all marketing and communications strategies are integrated with hospital-wide efforts to improve patient care and organizational performance.
Team Leadership & Development:- Lead, mentor, and develop a team of marketing and communications professionals, fostering a collaborative, creative, and high-performance work environment.
- Set clear goals and metrics for team members, providing ongoing feedback and professional development opportunities.
Albany Med Health System:- Represents Saratoga Hospital as the primary contact with the AMHS marketing and communications team.
- With support from the Saratoga Hospital team, collaborates, participates in and contributes to AMHS meetings and initiatives; assumes and/or delegates AMHS assignments and initiatives.
- Directs implementation of AMHS brand guidelines and other shared initiatives; reports regularly to leadership on the status of current AMHS plans and/or challenges.
Supervisory ResponsibilitiesMinimum QualificationsEducation, Training & Experience
- Bachelor's degree in Marketing, Communications, Business or related field. At least seven (7) years in marketing and/or communications experience required. Healthcare industry strongly preferred. Master's Degree preferred.
Required Skills, Abilities and Attributes
- Demonstrated networking skills.
- Clear demonstration of sound leadership characteristics; ethical standards, creativity, risk-taking.
- Ability to work collaboratively with diverse constituents, including, but not limited to, staff, leaders, medical staff, patients and the community.
- Able to instill a sense of teamwork and a team-oriented environment.
- Excellent communication skills (written, oral, listening, presentation) are required.
- Effective coaching and mentoring skills.
- Proficient with Microsoft Office: Outlook, Word, Excel and PowerPoint.
- Demonstrates a thorough understanding of general financial principles and procedures pertaining to budget development, monitoring and justification.
- Sound problem-solving, critical thinking and analytical skills.
- Able to perform high level conceptual analysis, formulate plans and implement.
- Able to prepare complex reports, memoranda and other written materials.
- Understands, interprets and applies laws, rules, regulations and policies related to assigned area.
- Embrace a vision for customer service excellence and reinforce that vision through demonstrated actions and words.
- Ability to lead a multidisciplinary team.
- Must be able to remain professional, focused, composed and positive under stressful situations.
- Able to effectively give and receive feedback and incorporate feedback into performance.
- Strong working knowledge of hospital industry, key issues, trends and opportunities.
- Effective leadership skills of delegation.
- Familiar with TJC standards compliance requirements in assigned areas.
- Ability to adapt to changing priorities in a fast-paced environment.
Salary Range: $105,000-$150,000Pay Grade: 99Compensation may vary based upon, but not limited to: overall experience and qualifications, shift, and location.