Location: all cities,NY, USA
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Position Overview:
The Director of Fragrance Marketing will report directly to the VP, Fragrance Marketing. Candidate will be responsible for leading brand strategy & brand development that will drive profitable growth from a global perspective and will lead and collaborate with the US Sales team on all customer and sales marketing strategic plans and activations. This is a unique opportunity to lead end to end, from development to activation.
The ideal candidate will drive thought leadership and identify gaps in our channel strategy, current offerings and new territories. The candidate will drive the development of marketing plans and strategies for fragrances, utilizing their prior knowledge of marketing activities to help launch innovative new products and campaigns on strategy, on- time and within budget.
This person will have a deep understanding of the US consumers in order to build the brand and communication strategy. They will work cross-functionally with sales to ensure go-to-market strategies reflect the global brand vision and maximize customer go-to-market initiatives. Oversee and manage non-Revenue P&L objectives and forecasting.
Responsibilities:
* Leadership role that manages all aspects of the marketing mix: develops and executes brand plans, innovation strategy, and go-to-market activities to achieve brand objectives, with responsibility for core inline portfolio and innovation
* Develop strategic brand plan, complete with outlined objectives, strategy and tactics ensuring growth goals are met. In conjunction with Director, drive creation of all presentations (i.e. global marketing meetings, seasonal brand presentations to markets)
* Provide category expertise and leadership, analyzing portfolio and competitive category to make recommendations on new product launches, pricing strategy, and portfolio rationalization based on sales and profit analysis
* Lead the new product development and execution process from ideation to launch including (but not limited to) developing concept/claims/storytelling, creative and pack design brief based on consumer insights and financial business case recommending cost of good and pricing targets to ultimately deliver new launches to market on time & within budget
* Lead fragrance development process including briefing & evaluation in partnership with in-house fragrance evaluator.
* Lead brand asset & packaging design creation including briefing, shoots, tool kit creation in partnership with in-house creative, external agencies, package design team in the creation of new programs
* Develop and manage the marketing support activations to drive core base business and innovation including leading local market paid media, partnering with creative and retail execution on POS activations and partnering with PR to develop support plan to drive awareness and conversion
* Manage the relationship, communication & approval processes ensuring approval deadlines are met and timelines are followed strictly
* Oversee fragrance promotional development & execution
* Lead the development and execute marketing programs for the US region, ensuring successful implementation of the plan (on time & in the budget), working with cross-functional teams
* Create unique marketing campaigns & Innovative customer solutions that drive retail sales and profitability
* Drive US media strategy and build media plan in collaboration with the media team
* Leverage data insights to provide recommendations for new brand and product opportunities based upon competitive analysis
* Fully understand, promote, and utilize customer specific marketing tools in driving company objectives
* Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
* Serve as the marketing resource to the Sales teams. Partner with Sales to develop impactful innovation, promotional, and marketing activation plans for customers to achieve sales objectives and difference our brands in the marketplace.
* Develop and steer strategy for non-revenue budget and oversee forecasting each season
* Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)
* Ensure brand cohesiveness across all brick & mortar doors & .com (where appropriate) despite customization by doors
* Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
* Responsible for coaching and development of team members and/or direct reports.
Knowledge and Skills
* 10 + years of marketing experience in Beauty/Fragrance marketing or brand management.
* Bachelor's Degree
* Understanding of the US fragrance market and Beauty channels including e-commerce
* Ability to lead new product development and execute against all product initiatives.
* Strong strategic, analytical, and problem-solving skills
* Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
* Understanding of P&L and financial ROI planning
* Knowledge of the US media landscape and ability to drive media strategy and plan
* Ability of lead the US communication plan
* Ability to work collaboratively across functions, work independently, and take initiative when appropriate
* Creative thinking and flexibility - ability to multitask and handle pressure in a fast-paced environment
* Time management skills and ability to prioritize projects as necessary
* Good verbal and written communication skills
* Negotiation skills, problem solving and conceptual thinking
* Ability to manage through ambiguity
* Customer and brand focused mindset.
* Knowledge of market trends and consumer preferences
* Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets)
* Proficiency in Microsoft Word, Outlook & PowerPoint
* Experience managing direct report(s)
#LI-TF1
The base pay range for this position in New York City is $145,000 - 170,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.