ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. We are looking for someone to join our team as a Director, Marketing Operations. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.
Essential Functions
In concert with the VP of Marketing, develop an inbound marketing strategy; using personas and other tactics, set-up drip marketing campaign; track and report on the entire marketing funnel.Supervise Marketing Managers and Email Coordinator; manage, build, and lead a strong team by coaching and recommending training and career development to best fit the needs of the department.Working in collaboration with IT, own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department.Take the lead in meeting with program departments to recommend their marketing budgets; ensure marketing costs and conversions are tracked correctly.Create and maintain reports and dashboards for measuring leads, opportunities and tracking ROI for marketing campaigns.Meet quarterly with program departments to report on campaigns performances.Partner with outsourced paid media teams to develop campaign strategies and ensure campaign ROI is correctly reported.Continually work to develop and simplify systems and processes.Essential Skills
Balance of strategic vision and tactical executionExtremely analytical and strategicAdept at managing multiple projects and deadlinesExceptional planning, organizational and project management skillsSupervisory ResponsibilityThis position has supervisory responsibilities.
Work EnvironmentThis position operates in a professional office environment and routinely uses standard office equipment.
Physical DemandsThis position must be able to lift up to 25 lbs.
Position Type and Expected Hours of WorkThis is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m.
Required Education and Experience
10+ years of experience and Bachelors degree in related area is required. Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.4+ years of management experienceProven experience with change managementPreferred Education and Experience
Familiarity with ASAE's tech stack (Hubspot, Teamwork, SmartSheet)Work Authorization/Security ClearanceMust be able to work legally within the United States without sponsorship.
Benefits Offered:
Hybrid Work from Home ArrangementsFlexible Work HoursCasual Dress CodeMedical, Dental, VisionPrescription PlanFlexible Spending AccountDependent Care Flexible Spending AccountHealth Savings AccountGenerous 401k Retirement PlanLife and AD&D InsuranceSTD/LTDEmployee Assistance Program (EAP)AFLACLegal and Identity Theft PlansCompany Paid Professional DevelopmentTuition ReimbursementComputer Purchase Program#J-18808-Ljbffr