POSITION OBJECTIVE: Lead strategic direction, including operations, marketing and relationship management of corporate partnerships, state Farm Bureau relationships, and associated third-party consultant relationships as related to the Member Benefits program. Ensure national member benefit program growth through active prospecting and promotion.
REPORTS TO: Executive Director, Business Operations and Revenue Development
LOCATION: Washington, DC; eligible to earn telework 2 days/week
DUTIES and RESPONSIBILITIES:
- Evaluate and implement new opportunities for national member benefit corporate partnerships to strengthen the Farm Bureau brand and add value to Farm Bureau members.
- Manage and nurture state relationships through regular communication, providing state contacts with information and updates of current and future programs; strive to meet state Farm Bureau and member needs.
- Foster and maintain a relationship with state-specific member benefit partners, when appropriate, to support national sponsorships and represent the AFBF/AFBI brand.
- Lead existing national member benefit programs and corporate relationships and recommend steps for improvements to team leadership as necessary.
- Create and implement the strategic direction for promotion of national member benefit programs, working collaboratively with internal and external third-party marketing teams.
- Develop and establish annual marketing strategies and timelines with corporate partners to increase program sales and improve state promotion of member benefit programs.
- Establish and manage annual member benefits budget, including forecasting, quarterly reporting and payment tracking for each program and the overall annual budget.
- Evaluate member benefit marketing communication strategies with state Farm Bureaus, enacting changes as necessary based on feedback and effectiveness.
- Manage team projects, including consultants and support staff as assigned. Ensure projects stay on-time and on budget.
- Lead member benefit presence, promotion and corporate partner recognition at AFBF Convention, IDEAg Farm Shows, and other Farm Bureau meetings.
- Plan and lead member benefits meeting, in conjunction with the Senior Director of Membership and Organizational Development, at the AFBF Convention
- Engage with state Farm Bureau member benefit coordinators and corporate business partners; lead quarterly State Working Group (SWG) meetings and coordinate monthly state calls, wherever appropriate.
- Collaborate with AFBF IT staff and third-party IT contractors to oversee and manage business-specific technology solutions to streamline and improve data management and communications with state Farm Bureau staff, Farm Bureau members and business partners.
RELATIONSHIPS:
Partner and collaborate with state Farm Bureau staff, corporate partners, affiliate companies, outside service providers, AFBF staff and other organizations to achieve the responsibilities and goals of the position.
BENEFITS:
- Health, Dental, and Vision Insurance
- 401(k) and Pension Plans
- Group Term Life Insurance, supplemental coverage available
- Paid Time Off and Sick Leave
- Short- and Long-Term Disability
- Education Reimbursement Program
- Eligible for Company Paid Relocation
EDUCATION OR TRAINING REQUIRED:
- Bachelor's degree in marketing, communications or a business-related field.
EXPERIENCE AND SKILLS REQUIRED:
- Minimum 10 years experience in a customer service focused environment, including proven success in marketing and communication.
- Exceptional relationship builder with a customer service mindset - strong interpersonal and leadership abilities with a results driven approach.
- Experience managing relationships between agribusiness companies and end consumers.
- Experience in planning, budgeting, forecasting and tracking multiple programs and stakeholders with proven time management skills.
- Effective verbal, written and presentation abilities.
- Ability to generate confidence and trust with all key stakeholders.
PERSONAL CHARACTERISTICS:
- Self-motivated leader with the ability to drive a high-performing business unit.
- Entrepreneurial and a creative differentiator. Strategically-minded, well-organized and disciplined. Agile enough to be strategic, yet hands-on enough to ensure connection with all stakeholders.
- Open-minded, dependable, honest and straight-forward in communications and actions; accountability and attention to detail is critical.
- Exceptional business acumen with emphasis in best-in-class customer service and marketing processes.
OTHER REQUIREMENTS:
- Travel as required – approximately 15-20%
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