Who is Livewire?
Established in 2021 by a skilled team of gaming, technology and marketing leaders who spotted a gap in the market, we are a global research and strategy-first game tech company, bursting with ideas and energy and continuing to grow as a leader in global gaming marketing.
We are kind. We are pioneering. We are effective.
Were leading the way for global brands such as UberEats, Amazon, McDonalds and Warner Brothers to talk to the next generation of consumers through their passion of gaming, utilising all aspects of gaming marketing and gametech including in-game experiences, high-profile influencers, live streaming and more all relevant to what todays gamers want to see.
We are focused on making a positive global impact on the video game ecosystem by leading the creation and adoption of new gaming marketing and gametech technologies with our clients.
About The Role ????
As our Director of Ad Operations in the East Coast, youll be the driving force behind Livewire's revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher's toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies. Youll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat.
What You Will Do
- Working closely with the leadership team, pioneering the ad operations vertical from scratch
- Initial hands-on involvement in initiating and executing successful advertising campaigns
- Develop and execute a comprehensive media activation strategy tailored for the US markets, aligned with the company's overall business objectives
- Identify key opportunities and trends to capitalize on, including in-game advertising, partnerships, sponsorships, and more
- Drive revenue growth by effectively monetizing media channels- e.g. operational workflow efficiency, naming convention, quality assurance and process standardization) that delivers best in class tracking and data operations for measurement (i.e. tagging)
- Optimize pricing models, inventory allocation, and campaign execution to maximize revenue potential
- Identify, negotiate, and manage strategic partnerships with advertisers, agencies, brands, and other relevant stakeholders
- Build and lead a high-performing Ad Ops team, providing mentorship, guidance, and performance management
- Manage budget allocation for media monetization initiatives, ensuring effective resource utilization and ROI
- Prepare regular reports on revenue performance, trends, and insights for senior leadership. Provide actionable recommendations to drive continuous improvement
What You Will Need
- 7-10+ years of experience in Ad Operations and/or Programmatic
- Experience working in a global environment, as well as leveraging outsourced Ad Operations resources
- Experience of overseeing traffickers and managing a technically led Ad Operations and/or Programmatic team
- Deep knowledge of programmatic and commercial SSPs and DSPs as well as DMP and DCO platforms and established relationships with media partners, verification companies and large digital players like Google/Facebook/TikTok/Twitch/Snapchat
- Ability to read/write SQL, consulting databases and effectively read/write HTML/JavaScript
- Ability to clearly communicate complex and technical issues to variety of internal and external stakeholders
- Passionate about gametech, digital media, AdTech, marketing tools and technologies and eager to keep learning
What We Offer!
- ???? Flexible hours and a commitment to work/life balance
- ????? Work from anywhere for 1 month of the year
- ????Paid office closure between Christmas and New Year
- ???? Celebrate your birthday your way with a paid day off
- ???? A paid day off for World Mental Health Day and subscription to Headspace App
- ????Monthly contribution to gym membership
- ???? Time off for pawternity care
- ???? Time off to dedicate to a charitable cause of your choice
- ???? Professional development planning with a personal growth roadmap and internal mentor scheme
- ???? Company paid gaming events
- ???? Change the face of gaming while also having fun on monthly all team gaming afternoons wearing your favorite Livewire merch! ????
Pay Range:
New York- $145,000-160,000
Other East Coast states- $135,000-150,000
We are an equal opportunity employer focused on building a dynamic and inclusive work culture that values equality, equity and diversity and where everyone can have their voices heard. This means hiring and developing talent across all ages, races, ethnicities, religions, gender identities, sexual orientations and abilities. If you need any additional support for your application experience, please let us know.
We look forward to hearing from you. Lets play!