Director of AnalyticsNew York, NYGreenCard/Citizenship Required Full-time, On-site (4 days a week)
Company Overview:Our client is a mid-sized, privately held media company based in the heart of SoHo, New York. As a leader in the industry, they are dedicated to delivering high-quality media content across various platforms, with a focus on engaging audiences and driving results. They are seeking a talented and strategic Director of Analytics to join their dynamic team and lead analytics initiatives across marketing and business operations.
Position Overview:As the Director of Analytics, you will lead and manage a growing team of data analysts while developing and executing data-driven marketing strategies that align with the company's goals. You will be responsible for implementing advanced marketing analytics methodologies and helping to guide the company's approach to data-driven decision-making. This role is ideal for an experienced leader with a deep understanding of marketing analytics, media performance metrics, and the ability to work cross-functionally to optimize campaigns and strategies.
Key Responsibilities:
- Lead a team of analysts, providing guidance, mentorship, and career development opportunities.
- Develop and implement marketing analytics strategies, including but not limited to customer segmentation, campaign performance analysis, and ROI modeling.
- Utilize Multi-Touch Attribution (MTA) techniques to measure and improve marketing efforts across channels.
- Build and manage reporting dashboards for various stakeholders, providing clear and actionable insights on marketing performance.
- Conduct advanced data analysis using Python and SQL to extract meaningful insights and improve business outcomes.
- Collaborate with marketing, product, and engineering teams to ensure alignment on data and performance goals.
- Oversee the integration of Google Analytics and other tracking platforms to monitor digital marketing initiatives and provide accurate attribution models.
- Drive the evolution of data strategies to ensure best practices in data collection, analysis, and reporting across the organization.
- Stay current with trends in the media, analytics, and marketing landscape to continuously improve strategies and tools.
Required Qualifications:
- 7+ years of experience in analytics, with at least 3 years in a leadership role.
- Proven experience leading a team of direct reports and managing multiple stakeholders.
- Strong background in marketing analytics, with a focus on media, digital campaigns, and ROI optimization.
- Hands-on experience with Multi-Touch Attribution (MTA) frameworks and methodologies.
- Proficiency in Python, SQL, and data visualization tools (e.g., Tableau, Power BI).
- Experience working with Google Analytics, Adobe Analytics, or similar platforms.
- Strong understanding of marketing KPIs, performance metrics, and data-driven decision-making.
- Excellent communication skills, with the ability to convey complex technical information to non-technical stakeholders.
Preferred Qualifications:
- Experience with cloud-based data infrastructure (e.g., AWS, GCP).
- Familiarity with predictive modeling and machine learning techniques for analytics.
- Background in the media or entertainment industry, with experience in performance marketing and digital content.
- Advanced degree in Data Science, Statistics, Business Analytics, or a related field.