About InsideHook
InsideHook is the leading digital platform for those who seek meaningful, ongoing connections with the worlds of culture, wellness, and leisure. With more than 2.1 million email subscribers and 13 different newsletter editions, InsideHook is one of the fastest-growing lifestyle publishers in the country.
About HoopsHQ
In partnership with InsideHook, HoopsHQ is set to launch in Fall 2024 as a paywalled media platform offering exclusive, in-depth coverage of mens and womens college basketball. We are committed to reaching our audience through innovative and progressive strategies across email, web, and social channels, centered upon in-depth reporting for college basketball fans.
About the Role
We are looking for a strategic leader to drive the growth of our subscription business at Insidehook and HoopsHQ. (The former free-to-users, the latter behind a paywall.) In this role, you will focus on expanding our audience, increasing subscriber engagement, and maximizing revenue through data-driven and creative approaches. Youll work cross-functionally with the editorial, marketing, and product teams, reporting directly to the CEO. The Director of Audience and Growth will play a crucial part in driving the long-term success of InsideHook and HoopsHQ, with the latter representing our first foray into scaled consumer revenue.
Responsibilities
- Work with the CEO and other members of the Leadership team to develop a comprehensive acquisition and retention strategy for growing and retaining paid (Hoops HQ) and free subscribers (InsideHook).
- Strategize across acquisition, retention, and engagement to identify opportunities for increasing net subscriber growth and contributing to ARPU (average revenue per user).
- Identify and leverage new audience discovery channels, including search, third-party platforms, Reddit, and Apple News, to increase visibility and drive subscriber growth across both InsideHook and HoopsHQ.
- Design and implement experiments to optimize growth through user flow, promotional offers, introductory pricing, and subscription tiers, while maintaining high customer lifetime value.
- Collaborate with the editorial team to ensure coverage is generating quality audience growth that converts to paid subscribers over time.
- Partner with the marketing team to execute growth campaigns from concept to launch (e.g., March Madness).
- Coordinate with the engineering team to ensure the product roadmap aligns with subscription revenue and growth targets.
- Build and update driver-based subscription forecast models, continuously refining assumptions and targets with the Leadership team.
- Monitor subscription KPIs and prepare management-ready reports on business performance; maintain analytical dashboards to track real-time progress
- Design feedback loops for editorial teams to optimize production against subscription growth goals
- Provide monthly reporting on email performance, subscriber growth, and overall audience engagement, and report specific analysis and action items to the editorial team
- Track and report email analytics to the editorial team, ensuring content aligns with audience preferences
- Analyze Braze automated email sections and optimize performance
- Oversee the Braze ESP platform relationship, focusing on deliverability and performance in collaboration with key contacts
- Ongoing monitoring of email deliverability, domain reputation, and subscriber retention rates
- Execute and optimize paid, earned, and organic newsletter acquisition strategies, such as Facebook/Keywee, sweepstakes, and referral programs
- Optimize subscriber onboarding processes, including surveys and welcome series, to improve user experience
- Support distribution strategies that expand the reach of our content across multi-platform channels, including email, social media, SEO, and partnerships
Requirements
- 5+ years of experience in growth, product management, or finance, preferably in a subscription-based media business
- Experience working directly with cross-functional teams, including product managers, engineers, designers, editorial and analysts
- Proven track record of driving subscriber growth, revenue, and retention through creative and data-driven strategies
- Expertise in developing and updating financial models and conducting analysis to inform business decisions
- Strong analytical and problem-solving skills, with the ability to use data to drive decision-making
- Experience with a variety of audience discovery channels (e.g., search, third-party platforms, Reddit, Apple News) and a proven ability to grow audiences by utilizing these channels strategically.
- Experience with web analytics platforms. GA4, Parse.ly, etc.
- Familiarity with key subscription metrics such as LTV, churn and CAC
- Expertise in working with an ESP; experience with Braze is a plus
- Experience with A/B testing and growth experimentation
- Excellent communication and collaboration skills, with the ability to influence and lead cross-functional teams
- Ability to balance individual accountability and a collaborative spirit in pursuit of company goals
Benefits
- Health, Dental, and Vision insurance
- Unlimited PTO
- 12 Weeks Paid Parental Leave
To Apply
Send your resume to ...@insidehook.com. You may include a cover letter.