Scope of PositionThe Director, Communications & Public Affairs will be a key member of the senior management team, reporting directly to the two Business Unit Presidents. The successful candidate will be a strategic thinker, a dynamic communicator, and a visionary leader who can shape and execute the company's communication and public affairs strategies to enhance brand presence, reputation, and stakeholder engagement.Responsibilities
- Develop and implement comprehensive public affairs strategies that align with the organization's goals and objectives.
- Oversee the organization's external communications, including media relations, press releases, and crisis communication strategies.
- Ensure internal communication plans are consolidated, cohesive and executed in alignment with the corporate narrative. This includes messaging platforms, press releases, social media channels, blogs, Q&As, speeches, editorials, and infographics.
- Develop and maintain strong relationships with industry media outlets, journalists, and key influencers to ensure accurate representation of the organization in the media.
- Help ensure a joined up Public Affairs approach / industry voice, working closely with the Group Communications Function and existing regional teams.
- Create and execute effective public relations campaigns to promote key initiatives, events, and achievements.
- Serve as a spokesperson for the organization, providing clear and compelling messages to the media, public, and stakeholders.
- Collaborate with cross-functional teams to ensure consistent messaging and alignment of communications across various channels.
- Partner with Talent Acquisition to strengthen employer branding strategies and ensure alignment with Employee Value Proposition
- Monitor public opinion, industry trends, and competitive landscape to identify opportunities and risks, and adjust strategies accordingly.
- Manage the organization's social media presence, ensuring a consistent brand voice and engaging content.
- Oversee the creation of marketing materials, including brochures, presentations, and digital content, to support brand positioning and awareness.
- Develop and maintain crisis communication plans to effectively manage and mitigate potential reputational risks.
- Lead internal communication efforts to ensure alignment, engagement, and understanding of organizational goals and initiatives among employees.
- Establish and maintain communication channels that facilitate transparent and timely information flow across the organization.
- Collaborate with HR and senior leadership to develop and execute internal campaigns, programs, and events that foster a positive and informed company culture.
- Supervise PR firms, outside vendors, contractors as applicable, nurturing these relationships and managing related costs.
- Monitor and report on the effectiveness of public affairs initiatives, using data-driven insights to refine strategies.
- Collaborate with senior leadership to provide strategic counsel on public affairs matters and their impact on the organization's goals.
Qualifications
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field; Master's degree preferred.
- Proven track record of at least 5 years of experience in public affairs, public relations, or related roles.
- Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
- Exceptional written and verbal communication skills, with a keen eye for detail and accuracy.
- Demonstrated success in developing and executing strategic communication plans that enhance brand reputation and visibility.
- Extensive experience working with media outlets and building relationships with journalists and influencers.
- Deep understanding of digital media, social media platforms, and content strategy.
- Ability to work collaboratively with cross-functional teams and senior leadership to achieve organizational goals.
- Strong crisis management and issues resolution skills.
- Proven ability to analyze data, generate insights, and make data-driven decisions.
- Excellent organizational skills and the ability to manage multiple projects in a fast-paced environment.
- High level of creativity and innovation in approaching communication challenges.
- Proficiency in relevant software and tools for communication, content creation, and analytics.