Director of Data Analytics
About SWTHZ
SWTHZ is a luxury boutique contrast therapy studio focused on accelerating the adoption of deliberate exposure to heat and cold globally, through private suites equipped with infrared sauna, cold plunge and vitamin C-Shower. With 35 locations in the US, 400+ franchise licenses sold, and rapid international expansion approaching, SWTHZ is determined to capture the global category leader position and is on the hunt for the best talent to achieve its vision.
What to Expect
The Analytics & Strategy team's mission is to help all departments with making decisiosn with a data driven business approach and help accelerate the SWTHZ product to an integrative health-tech experience. This newly designed team is responsible for overseeing all things data in relation: revenue and cost key performance indicators, data visualization, the member experience, integrative health-tech, and more.
You will report into the COO, and work closely with all department leaders, franchisees, vendors, and C-Suite.
Who is Right for the Role
You are an experienced senior data engineer or analyst with strong technical skills and a keen interest in engaging with operational and strategic business decisions. You thrive in high-growth, ambitious organizations where finding the best solution takes precedence over individual recognition. Tackling complex problems energizes you!
You have an expert-level understanding of modern data stacks and techniques that drive business process automation, support revenue growth, and optimize processes. Additionally, you are a natural leader who enjoys leading projects and collaborating effectively with various stakeholders.
Responsibilities
- Data Strategy and Leadership: Develop and oversee data strategy, tech stack, architecture, engineering, governance, and visualization.
- KPI Development and Maintenance: Build and maintain dashboards to monitor essential business KPIs, such as customer acquisition, retention, operational efficiency, and marketing performance.
- Integrative Health-Tech Integration: Lead the data integration aspects of SWTHZ's member experience.
- Cross-Departmental Collaboration: Work closely with all departments, including construction, to align technology requirements with business needs.
- Finance and Ad-Hoc Analysis: Support finance and accounting teams with data-driven analysis and insights as needed.
- Team Leadership: Mentor and lead internal data teams, fostering a culture of continuous learning and excellence.
- Vendor Management: Manage third-party vendors for large-scale data projects, ensuring timelines and quality standards are met.
- Project Management: Apply project management best practices to ensure timely and successful completion of data initiatives.
What You Will Do
- Maintain and optimize databases to ensure data integrity and availability
- Build and maintain comprehensive dashboards in PowerBI and Tableau for real-time business intelligence.
- Translate complex business problems into data engineering and analysis projects.
- Supervise third-party developers to maintain complex pipelines and databases, clean data, and build models.
- Develop predictive models for performance marketing to optimize customer acquisition cost (CAC) and return on ad spend (ROAS).
- Validate and implement data models in production, providing visualization and business intelligence to field leaders.
- Act as the primary liaison with software providers and integrate API data sources to support business operations.
- Collaborate with executive leadership, including the C-Suite, private equity partners, board of advisors, and potential acquisitions to align data insights with business objectives.
Qualifications
- Demonstrated technical skills in building dynamic dashboards using PowerBI and Tableau
- MS degree or 4+ years of equivalent experience in a quantitative field (e.g., computer science, engineering, mathematics, business analytics, statistics).
- Proven experience in extracting data insights and managing databases, with a focus on business analytics.
- Expert-level skills in SQL and Python, especially within standard data science libraries and frameworks.
- Proficiency in data wrangling and analyzing large datasets in both structured and unstructured formats.
- Strong experience with building and managing APIs for data sources.
- Strong business acumen and ability to apply data science skills to strategic decisions.
- Experience in project management practices, such as Agile or Scrum, is a plus.
- Commitment to fostering a diverse and inclusive work environment.
Why Join SWTHZ?
- At SWTHZ, you will be part of a fast-growing company with an innovative and collaborative culture. This role offers the opportunity to shape the data strategy at a pivotal stage of expansion and contribute to SWTHZ's mission of becoming the global category leader in wellness.