Are you an analytics and digital marketing enthusiast with a passion for transforming numbers into meaningful business insights?
Are you ready to take on the challenge of building a digital analytics function for a 200M business?
Do you thrive in a fast-paced, collaborative environment and have a background in eCommerce and digital marketing analytics?
We are searching for a Digital Analytics Director to join a growing household name in the beauty industry. As a part of their growing Digital Marketing team you would help take their analytics game to the next level. If you enjoy truly building out strategies, diving deep into data, uncovering trends, and working with cross-functional teams to drive real results, this could be your perfect role.
What You'll Be Doing:
- Owning the analytics: Manage the orchestration, visualization, and analysis of digital marketing and eCommerce data across various channels.
- Gathering and mining data: Collect, clean, and process data from multiple sources, collaborating closely with IT to automate data flow.
- Delivering actionable insights: Identify key trends and share performance reports with leadership and stakeholders, including detailed KPIs and benchmarks.
- Optimizing strategies: Work with channel owners to recommend campaign and website optimizations that enhance ROI, CLV, and retention.
- Collaborating across teams: Support our brand and digital marketing teams with reporting needs, creating dashboards, and providing ad hoc analysis.
- Forecasting and modeling: Use trends and research to forecast business outcomes and improve multi-channel attribution models.
We're Looking for Someone Who Has:
- 5-7 years of experience in eCommerce/digital marketing analytics, ideally in high-growth, direct-to-consumer brands. Beauty industry experience is a definite plus!
- Strong technical skills: Expertise with tools like Google Analytics (including GA4), Google Data Studio, Shopify, PowerBI, and Excel (Pivot Tables, VLOOKUP, etc.).
- Data storytelling capabilities: Ability to take complex data and create business-friendly dashboards and visualizations that support decision-making.
- The future of this role will have your building out and managing your own anlytics team
- An entrepreneurial spirit: Agile, self-motivated, and confident, with the ability to thrive both independently and as part of a dynamic team.
- Excellent communication: Clear and compelling presentation skills, with an aptitude for building relationships across departments.
- Google Analytics Certification (or experience with GA4) preferred.
Why Join Us?
This is a fantastic opportunity to be part of a high-impact team, working on exciting projects in a fast-growing organization. You'll have the chance to shape the way they approach analytics, driving meaningful insights that directly impact business growth. If you're a data-driven problem solver with a love for analytics and a passion for making a difference, we'd love to hear from you.