Title: Director of Digital Commerce and Digital Marketing
Who We Are
Founded over 50 years ago in Denver, Colorado, GoldBug is a leader in the infant and children's accessories market. A private company owned and led by Katherine Gold, the founder's daughter, GoldBug's success comes from its commitment to innovation and partnership.
This woman-owned business sells millions of high-quality, functional, and fun products for young families to use every day. Mothers and babies are a critical part of the GoldBug story.
Job Summary
The Director of Digital Commerce and Marketing is a newly developed role that will oversee all aspects of our digital commerce across brick and click, pure play and Amazon. This role is responsible for the e-comm P&L and for developing and implementing profitable digital growth strategies including marketing investments and assortment and merchandising planning.
Key Roles and Responsibilities
- Responsible for developing and implementing all growth strategies across e-commerce channels including marketplaces, wholesale .com and GoldBug DTC site
- Sets yearly, quarterly and monthly plans for revenue, spend, and product assortment launch strategies
- Manages P&L for all online channels in order to achieve revenue target, margin targets and delivery timelines
- Manage and optimize performance of ad and marketing efforts to drive traffic and conversion
- Partners closely cross-functionally with Merchandising, Design, Product Development Sales and Production Planning to execute on the above
- Researches and understands market trends with the ability to read and react quickly
- Strong understanding of consumer behavior and ability to collaborate on consumer insight work
- Manages product assortment, forecasting, and inventory planning alongside production planning and logistics teams
- Manages external paid media agencies to drive results
- Knowledge of retailer marketplaces including Walmart and Target and ability to interact directly with the accounts and sales partners to build strategies that impact growth
- Plan and develop new processes for DTC efforts including marketing, customer acquisition & retention, newsletters
- Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels
Required Experience:
- 10+ years of e-commerce experience including marketplaces & DTC
- 5+ years management experience
- Deep understanding of 3P best practices, including paid marketing, SEO, product pages and promos
- Experience building digital merchandising assortments and strategies
- Proven track record of launching new products and scaling existing businesses within Amazon and other marketplaces
- Strong ability to analyze data and develop recommendations based on analysis
- Experience leading and activating digital marketing initiatives for DTC and with marketplace partners
- Must be okay with a dog friendly office
Other Job Details:
- Location: Hybrid, Denver, CO
- Salary Range: $130-$160k
- Status: Full-Time
- Reports to: Chief Merchandising Officer
- Benefits include: Medical, Dental, Vision, Life Insurance, Disability Insurance, Flex spending account, 401k with matching, paid vacation, paid sick/personal leave, paid eco-pass.
Equal Opportunity Employer
Goldbug is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Goldbug makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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