Job Title: Director of Digital Marketing
Location: Boston (hybrid requiring 2 days a week on site)
Position Summary:
We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee digital strategy, including SEO, paid media, email marketing, ABM (account-based marketing), CRO (conversion rate optimization) and website optimization. The ideal candidate has proven experience in creating high-impact marketing programs, leveraging data-driven insights, optimizing web pages for conversions, and working cross-functionally to scale growth initiatives.
If you want to make an impact, this is the role for you. Bring your digital best practices and spirit of innovation. This is a strategic role reporting to the CMO.
Responsibilities:
Demand Generation Strategy:- Develop and implement a comprehensive demand generation strategy that drives customer acquisition, engagement, and revenue growth.
- Oversee all demand generation activities, including SEO, content syndication, paid acquisition, email marketing strategy, paid social media, and website optimization.
- Collaborate with other marketing teams (content, events and product marketing) to create an aligned strategy focused on driving high-quality leads and supporting revenue targets.
Website Optimization for Demand Generation:- Optimize website pages to improve user experience, increase engagement, and drive conversions.
- Work closely with the content team to create high-converting landing pages and ensure effective calls-to-action throughout the site.
- Leverage A/B testing and CRO (conversion rate optimization) tactics to continuously improve website performance and maximize lead generation.
Lead, mentor and manage the demand generation team, providing direction, guidance, and support for performance optimization and career growth.Lead and manage demand and lead gen vendors to maximize service.Establish clear goals, KPIs, and performance metrics to evaluate campaign success and team contributions.Drive cross-functional collaboration between the demand generation team and content, product marketing, sales, and operations teams.Oversee the development and execution of multi-channel campaigns, including SEO, SEM, email, display, retargeting, and website initiatives.Guide the execution of ABM digital strategies to target high-value accounts and nurture them through the buying journey.Ensure all campaign messaging and creative assets are consistent with brand voice and optimized for performance across channels.Budget Management & ROI Optimization:- Manage and allocate demand generation budget effectively across channels to maximize ROI and ensure cost-efficiency.
- Track campaign performance, analyze data, and provide recommendations for budget adjustments based on performance metrics and ROI.
Analytics & Reporting:- Develop and implement robust tracking and reporting mechanisms to measure demand generation performance across all channels, including website engagement and conversions.
- Use insights from analytics to refine targeting, optimize campaign performance, and make data-driven decisions for future initiatives.
- Present regular reports to executive leadership, highlighting key metrics, successes, and opportunities for improvement.
- Act with agility and discipline to optimize campaigns with frequency.
Industry Trends & Innovation:- Stay informed on the latest demand generation, digital marketing, and website optimization trends, tools, and technologies.
- Experiment with new channels, tactics, and technologies to improve lead generation efforts and maintain a competitive edge.
- Ability to recommend, evaluate, and onboard martech.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field or B2B marketing experience; MBA or advanced degree preferred.
- 8+ years of experience in demand generation, digital marketing, or growth marketing, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful demand generation strategies across multiple channels, including paid digital and website optimization.
- Strong knowledge of SEO, paid media, ABM, sponsorships, and intent-based marketing strategies.
- Knowledge of marketing automation and CRM tools (e.g., Pardot, HubSpot, Salesforce).
- Excellent analytical skills, with a data-driven mindset and experience in tracking, analyzing, and reporting on key metrics.
- Strong leadership, team management, and cross-functional collaboration skills.
- Exceptional verbal and written communication skills, with the ability to present to executive leadership.
This role is suited for a seasoned digital marketing and demand generation leader who can drive growth initiatives, manage a team, and optimize both multi-channel campaigns and website pages to support overall business objectives.
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