Director of Digital Marketing
King & Columbus Marketing Agency / The Post and Courier
This position will be based in either The Post and Courier's Columbia or Charleston offices.
POSITION DESCRIPTION: The Director of Digital Marketing is the lead digital strategist for King & Columbus (K&C), the full-service, in-house marketing that is a sister-company to The Post and Courier. This position oversees King & Columbus' digital marketing department which consists of six full-time staff - digital strategists and campaign managers. The team, under the leadership and direction of the Director of Digital Marketing, manages all of The Post and Courier and K&C's client digital campaign trafficking, optimization, reporting and analysis. This role is pivotal in driving revenue, positively impacting client retention and refining media buying offerings, ensuring campaigns are well-executed and profitable. The Director of Digital Marketing sets and maintains high standards for campaign management, optimization and reporting. It is imperative that the position stays current with new marketing technologies. This position is client-facing and is hands-on in developing personalized marketing strategy recommendations based on client objectives. Additionally, the manager ensures the financial effectiveness of media solutions and maintains strong relationships with external partners. This position will be based in either The Post and Courier's Columbia or Charleston offices.
RESPONSIBILITIES:
- Act as a strategic partner to The Post and Courier advertising sales, account services, and King & Columbus teams, providing thought leadership and adoption of digital marketing solutions for client campaigns; solutions including web development and maintenance, CRM management, SEO, PPC, paid and organic social, streaming video, streaming audio, targeted email marketing, display, etc.
- Increase digital services revenue by forging strong relationships with advertising and agency department leadership.
- Collaborate with King & Columbus President to enhance paid media offerings, solidifying our position as a premier provider of targeted media solutions for clients.
- Oversee the strategic planning, trafficking, and optimization of high-investment campaigns, maintaining a focus on performance and profitability.
- Define standards and enforce adherence to service level agreements (SLAs) for the trafficking of marketing campaigns and reporting, maintaining a high level of performance and accountability.
- Partner with the analytics team to cultivate a robust campaign reporting infrastructure that produces high quality campaign reports & analysis to aid in client retention.
- Lead, guide, coach and develop our team of campaign traffickers and digital strategists, ensuring precise forecasting, scheduling, troubleshooting, and performance analysis of marketing campaigns.
- Implement campaign management protocols for campaign traffickers to check in and optimize marketing campaigns.
- Generate synergy across marketing operations, sales, and account services, ensuring account onboarding, billing and campaign trafficking is done so efficiently.
- Develop and disseminate training materials and best practices, fostering continuous improvement and knowledge sharing within the team.
- Participate in internal brainstorm sessions for prospective and current client strategy recommendations
- Develop comprehensive marketing solution proposals for K&C or The Post and Courier teams to present to clients.
- Join discovery meetings, strategy presentations, client onboarding and reporting calls as needed.
- Serve as lead strategist and a primary point of contact for K&C's agency white-label partnerships.
- Stay at the forefront of marketing technology, leading the assessment and integration of new tools or partners to enhance campaign or process efficacy.
- Conduct trainings for King & Columbus and The Post and Courier staffs on digital tactics, new product offerings, and digital trafficking processes and best practices.
- Responsible for the financial success of the media buying solutions provided to clients, ensuring these offerings are as profitable as they are effective; this includes providing recommendations on and continually reviewing pricing and corresponding profit margins.
- Manage relationships of all third-party media buying and sales enablement partners.
Requirements, minimum education level, and experience:
- A minimum of 4-5 years' experience in a managerial role within marketing or advertising operations, with a substantial focus on digital campaign strategy and execution.
- Minimum 2-3 years in account management of agency and/or digital marketing accounts, including but not limited to client acquisition, onboarding, reporting and retention.
- Expert-level proficiency with Google's advertising suite, Facebook Ads Manager, and demand-side platforms.
- Deep understanding of GA4, SEO, Wordpress, and conversion metrics.
- A comprehensive understanding of the programmatic advertising ecosystem and conversion tracking methodologies.
- Proven ability to traffic, optimize and report on marketing campaign performance.