Director of Digital Outreach
The White House Historical Association is seeking a Director of Digital Outreach. The Director will help develop, coordinate, and implement a digital outreach strategy to engage new audiences and the public about the White House Historical Association.
This position reports to the Vice President of Marketing, Communications, and Engagement and works closely with members of the Marketing, Communications, and Engagement department as well as the David M. Rubenstein National Center for White House History, The People's House: A White House Experience, and the President's Office.
The Director of Digital Outreach will collaborate with each department to ensure the Association's resources, podcasts, research initiatives, public programming, Digital Library assets and exhibits, fellowship and internship opportunities, and scholarship are coordinated, more accessible, and readily available for all via the digital ecosystem of the Association.
Principal Duties and Responsibilities
- Help develop and implement a digital strategy plan to deploy the Association's educational resources, virtual tours, digital assets, research and scholarship, public programs, and podcasts across different digital platforms and networks, with a focus on social media content strategy.
- Develop milestones and metrics to assess audience growth over time according to the digital strategy.
- Manage and evolve partnerships with tech companies and vendors that can increase the Association's outreach, impact, and influence efforts.
- Work with colleagues in each department to increase visibility and awareness of key projects and initiatives, including the iCivics partnership and game.
- Collaborate with other departments to collectively expand the Association's network followers.
- Assist the David M. Rubenstein National Center for White House History team with research and content development when appropriate and as time permits.
Qualifications
- Bachelor's degree required.
- Four to eight years of relevant experience working in communications or digital content required. Previous experience within the field of education and nonprofit a plus.
- Exceptional communication and organizational skills.
- Ability to work both independently and with a group to develop and achieve shared goals.
- Previous experience producing web-based communication campaigns, marketing materials, or large-scale publications.
- Proficiency with Google Analytics, Salesforce or other CRMs, social media platforms, search engine marketing campaigns, and content management systems such as Craft or WordPress. Familiarity with educational platforms such as LibGuides, Padlet, etc. a plus.
- A background or interest in American history, the presidency, or the White House is a plus.
Job Details
- Type: Full-time
- Compensation: This is a salaried position with pay ranging from $80,000-$90,000 annually.
- Benefits: 403(B), health, dental, vision insurance, paid time off, employee discounts
- Location: On-site
Candidates selected for this position must pass a full background and reference check.
The White House Historical Association is a non-profit, non-partisan educational organization founded in 1961 by First Lady Jacqueline Kennedy to enhance the understanding, appreciation, and enjoyment of the Executive Mansion. For more than sixty years, the Association has produced award-winning books on a wide range of subjects related to the history of the President's House and has actively fulfilled its educational mission with robust educational programming and retail offerings.
This is NOT a political position or a position with the United States Government. All proceeds from the sale of the Association's books and products are used to fund the acquisition of historic furnishings and artwork for the permanent White House Collection, assist in the preservation of public rooms, and further its educational mission.