Dr. Idriss, a skincare community-turned-brand founded by award-winning NYC board-certified dermatologist Dr. Shereene Idriss, is looking for a Director of Ecommerce. The Director of Ecommerce is responsible for driving growth of the D2C channel, as well as ensuring a seamless customer journey from product discovery to purchase to repurchase.
Remote okay.
Job Responsibilities
Ecommerce
- Build annual commercial plan to drive D2C growth, including promotions, bundles, GWPs, samples, etc.
- Finetune website performance and customer journey to drive conversion
- Create, execute, and optimize a differentiated product subscription strategy
- Implement tactics to improve AOV year-over-year
- Craft SEO-driven, educational website content in collaboration with the brand and product marketing teams
- Manage website updates and troubleshoot technical issues in collaboration with external web developers
- Partner with in-house creative team to design site homepage, PDP, and landing page assets
CRM
- Collaborate with the Marketing team to identify and execute upon email list growth opportunities
- Develop and execute end-to-end CRM strategies to convert new users to first order, and to continuously engage and retain them throughout their lifecycle
- Own, track and continually improve key retention metrics, such as LTV, repeat purchase rates, and NPS
- Refine email and SMS flows to maximize retention and LTV
- Collaborate with the Marketing team to identify and execute upon email list growth opportunities
- Grow loyalty program
General
- Deliver monthly D2C revenue forecasts
- Manage the ecommerce marketing budget
Our Ideal Nerd:
- Bachelors degree or higher
- 7+ years of experience in D2C ecommerce
- Experience in beauty and working with an omni-channel brand preferred
- Fluency in Shopify, Google Analytics, and SEO
- Proven track record of managing successful campaigns in Klaviyo or a similar ESP
- Stronger quantitative and Excel skills
- Excellent written and verbal communication skills
- No task too small attitude
- High attention to detail balanced with strategic aptitude
- Ability to thrive in a fast-paced and dynamic work environment