Director of Event Sales + Planning
Job Summary: We are seeking a dynamic and experienced Director of Catering Sales and Planning to lead our event operations and drive sales growth. The ideal candidate will oversee all aspects of catering sales, from initial client contact to event execution, ensuring seamless planning and exceptional guest service. This role requires strong leadership skills, a strategic mindset, and a passion for delivering memorable experiences through catering and events.
Responsibilities:
- Develop and implement effective sales strategies to achieve revenue targets and expand market presence.
- Provide leadership and guidance to the catering sales team, ensuring alignment with objectives through training and motivation.
- Collaborate closely with Special Events Chef, Banquet Director, culinary and operations teams to innovate and create compelling menus; ensure operation is seamless from sales to planning to execution phases.
- Direct budgeting and forecasting efforts for the catering and banquets department to optimize financial performance.
- Implement streamlined systems for event planning, communication, and client relationship management.
- Supervise billing processes to ensure accuracy and efficiency and full execution of the signed contracts/agreements.
- Ensure timely and compliant responses aligned with contractual obligations.
- Coordinate necessary information with the operations team from front services, valet, restaurants, and sales teams to ensure a flawless experience.
- Lead BEO meetings for internal teams to ensure full communication and alignment of expectations.
- Supervise a department of 3.
Requirements:
- Bachelor's degree in Hospitality Management, Business Administration, or related field (Master's degree preferred).
- Proven experience in catering sales and event planning, with a minimum of 5 years in a managerial role.
- Strong leadership and team-building skills, with a track record of motivating and developing a high-performing team.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to analyze market trends and develop effective sales strategies.
- Detail-oriented and organized, capable of managing multiple projects simultaneously.
- Proficiency in Salesforce/Delphi CRM system.
- Ability to work flexible hours, including evenings and weekends, to oversee events as needed.
- Certification in event planning or hospitality management is a plus.
Employees must fulfill their performance standards for this position and comply with policies, rules, and procedures of the Hotel, including those set out in the Employee Handbook or otherwise communicated (verbally or in writing) to employees. The
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