Location: Tucson,AZ, USA
Director of Events and Marketing, Andrew Weil Center for Integrative Medicine Posting Number req20883 Department Andrew Weil Ctr Intgrtv Med Department Website Link Location University of Arizona Health Sciences Address Tucson, AZ USA Position Highlights
The Andrew Weil Center for Integrative Medicine invites applications for the position of Director of Events and Marketing. This position is a key strategic position for the Center, reporting directly to the Center Executive Director to support marketing, communications, events, and advance long-term goals representing the interests and priorities of the Center Director and Founder, Andrew Weil, within the University, the Tucson community, and the international integrative medicine community.
This position requires effective leadership, communication, relationship building/management, coordination, project management, and strategic integration in support of the new AWCIM complex. The Director will develop strategies that align AWCIM marketing, social media and events with the mission of AWCIM and the University of Arizona. As a member of the Center's Senior Team, this position will work collaboratively with the Center executive leaders, College level leaders, Banner leadership, faculty, staff, external customers, and will oversee strategic planning, marketing and communication strategies and develop strategies to develop a new revenue stream through events hosted by the Center.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!
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Duties & Responsibilities
Strategy, Planning and Reporting:
* Design and implement strategic plans for AWCIM programs, marketing and events that align with the organization's mission and goals.
* Identify and secure partnerships with other colleges to develop programs and create collaboration events.
* Lead strategic design of marketing and events planning to support growth initiatives to include the international fellowship program, the new UA integrative medicine clinic, and partner with UA Global on the expansion initiatives abroad.
* Conduct market research to identify trends, opportunities, and competitive positioning in integrative medicine.
* Responsible for generating lead forecasts, developing and operationalizing analytical solutions, such as datamarts, algorithms, integrations, and ROI analytics.
* Create strategies to host events in support of the strategic growth goals, support all programs, and ensure that events are selected to best monetize the Center space.
* Provide team direction to create and maintain a comprehensive calendar of events, ensuring optimal scheduling and coordination.
* Define and track key performance indicators (KPIs) to measure event success and impact.
* Report success and barriers to senior leadership.
* Oversee marketing effectiveness and refine marketing channels.
* Understand and communicate the impacts of Marketing on the realizing the strategic vision for the center.
* Conduct post-event evaluations to gather feedback, assess performance, and identify areas for improvement.
* Prepare detailed reports and presentations for senior management, highlighting event outcomes and strategic recommendations.
* Stay updated on industry trends and innovative event strategies, incorporating new technologies and methodologies to enhance event experiences.
* Continuously review and improve event planning processes for greater efficiency and attendee satisfaction.
Marketing and Communications:
* Integrated marketing campaigns to promote all local and international programs, leadership, and events through digital, print, social media, and partnerships.
* Optimized digital marketing efforts, including SEO, SEM, and social media marketing, to enhance online visibility and engagement.
* Event marketing materials that ensure brand consistency and are consistent with AWCIM's brand guidelines and enhance the organization's image.
* Oversee the creation of engaging content for marketing, including brochures, emails, press releases, and social media posts.
* Manage public relations efforts to generate media coverage and enhance the visibility of AWCIM events.
* Coordinate internal communications to ensure all stakeholders are informed and engaged.
* Develop and implement crisis communication plans to address any issues that arise during events.
Events:
* Supervise all logistical aspects of event planning and execution, including venue selection, vendor management, registration, and on-site coordination.
* Develop and manage event budgets to ensure financial sustainability and cost-effectiveness.
* Collaborate with internal and external stakeholders, including faculty, sponsors, and partners, to ensure successful event outcomes.
* Build and maintain strong relationships with industry partners, sponsors, and influencers to expand AWCIM's reach.
* Engage with the integrative medicine community to build a robust network and increase the center's visibility.
Management and Leadership:
* Lead and mentor a team of marketing, communications, and event professionals, fostering a collaborative and high-performance environment.
* Promote continuous learning and professional development within the team through training and industry conferences.
* Work with the Center Director and Founder to identify metrics for success and develop processes and metrics for evaluating progress.
* Lead project teams to achieve college-wide strategic priorities.
* Develop, implement and track project plans including monitoring scope, schedule, deliverables, identifying and reporting issues, and performing background research as well as data analysis.
Social Media:
* Create engaging and relevant content for social media platforms. This includes text posts, images, videos, stories, and live streams.
* Develop strategies for each social media platform based on their unique user demographics and features.
* Engage with followers by responding to comments, messages, and mentions promptly. Foster a community around the AWCIM and its events.
* Monitor and analyze social media performance metrics to assess the effectiveness of campaigns.
* Prepare detailed reports on social media activities and campaign performance, providing insights and recommendations for improvement.
* Work closely with other departments, such as admissions, program directors, research and clinic to align social media efforts with broader marketing strategies.
Knowledge, Skills, and Abilities:
* Ability to manage complex projects across diverse audiences and leadership levels.
* Ability to optimize business performance in support of strategic plan.
* Ability to design and implement business strategies, plans, and procedures.
* Excellent critical thinking, relationship management, judgment, and decision-making ability, including the ability to weigh short- and long-term costs and benefits of a potential action.
* Outstanding interpersonal skills and demonstrated success in developing and supporting department culture and operational effectiveness.
* Ability to work well under pressure and to manage high-volume workloads.
* Strong technical skills, including full proficiency with standard computer systems (e.g., Word, Excel, PowerPoint).
* Leadership ability, including successful management of large, high performing teams with a focus on quality service.
* Ability in establishing an inclusive workplace.
* Ability to delegate, collaborate, and provide strategic decision-making.
* Exceptional customer focus, comfort with constant change, and ambiguity.
* Ability to take initiative to establish or improve procedures and processes, and creativity to seek solutions to achieve desired outcomes.
Minimum Qualifications
* Bachelor's degree or equivalent advanced learning attained through professional level experience required.
* Minimum of 9 years of related work experience, including 5 years of managerial experience, or equivalent combination of education and work experience.
* Experience leading a team, project, program, or function is required.
Preferred Qualifications
* Master's degree in Business or related field.
* 15 years of related work experience, including 8 years of managerial experience or equivalent combination of education and work experience.
* Demonstrated experience building and growing organizations.
* Experience developing, implementing, and executing strategic plans.
FLSA Exempt Full Time/Part Time Full Time Number of Hours Worked per Week 40 Job FTE 1.0 Work Calendar Fiscal Job Category Communication and Marketing Benefits Eligible Yes - Full Benefits Rate of Pay $117,883 - $153,248 Compensation Type salary at 1.0 full-time equivalency (FTE) Grade 13 Compensation Guidance The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The Grade Range Minimum, Midpoint, and Maximum Fields listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator. Grade Range Minimum $117883 Grade Range Midpoint $153248 Grade Range Maximum $188613 Career Stream and Level M4 Job Family Marketing Job Function Communications & Marketing Type of criminal background check required: Name-based criminal background check (non-security sensitive) Number of Vacancies 1 Target Hire Date Expected End Date Contact Information for Candidates Paula Cook l ...@arizona.edu Open Date 10/11/2024 Open Until Filled Yes Documents Needed to Apply Resume and Cover Letter Special Instructions to Applicant Application: The online application should be completed in its entirety. Diversity Statement At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness. Notice of Availability of the Annual Security and Fire Safety Report In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses.?These?reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.
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