Director of Graduate Recruiting for Online Programs
: Job Details :

Director of Graduate Recruiting for Online Programs

Position Title: Director of Graduate Recruiting for Online Programs

Position Type: Fixed Term (Fixed Term)

Hiring Range: $69,600 - $81,850 per year; Compensation will be based on education, experience, skills relevant to the role and internal equity.

Pay Frequency: Annual

A. POSITION PURPOSE

The Director of Graduate Recruiting for Online Programs is responsible for all aspects of recruiting at the top level of the funnel for graduate online programs at Santa Clara University. The Director serves as the key leader in driving our recruitment, outreach and admissions strategy, and brings an innovative and entrepreneurial spirit to expand our profile, outreach, and grow enrollment for the graduate online programs. The Director oversees enrollment projections, strategy development and execution. The Director will provide leadership to the recruiting team, guiding team members' efforts with the goal of creating a culture of excellence in customer service while implementing recruitment and admissions strategies and overseeing operations for achieving admissions and enrollment growth targets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Enrollment Management (20%)

Recruitment (45%)

Customer Service (10%)

Market Analysis (10%)

Technology (5%)

Strategy (5%)

Other Duties as Assigned (5%)

SPECIFIC DUTIES AND RESPONSIBILITIESENROLLMENT MANAGEMENT

• Develop a deep understanding of our recruiting funnel from prospects through applying. Develop reports as needed on enrollment challenges and opportunities based on the funnel.
• Utilize data to drive growth in the prospect pool with an eye towards increasing the pool of qualified applicants.
• Analyze and interpret data for each of the online programs to support the overall enrollment activities.
• Develop and manage effective recruiting events for online graduate programs and work in tandem with the various colleges and schools.

RECRUITMENT

Strategy and innovation in outreach, recruitment and enrollment growth:

• Works with Associate Vice Provost for Online Graduate Programs and the various Graduate Assistant Deans to determine recruitment activities and events and leads outreach and recruitment efforts for the online graduate programs.
• Provide leadership in implementing recruiting strategies and make data driven enrollment decisions based on best practices in recruiting and enrollment management.
• Identifies and initiates new recruitment opportunities to increase program interest and enrollments.
• Proactively develops and assesses recruitment programs by evaluating maximum effectiveness and efficiencies.
• Establish prospect pools to ensure targets for quality and quantity are met or exceeded.
• Collaborates with the Associate Vice Provost for Online Graduate Programs to implement strategic recruitment plans and goals.
• Increase visibility of SCU online programs through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities.
• Track and monitor student movement through the online application process and guide them to meet specific deadlines.
• Provide accurate forecasting data to the Associate Vice Provost for Online Graduate Programs.
• Maintain weekly communication with potential students to keep them engaged and aware of their responsibilities during the application process.
• Communicate with potential online students via phone, chat and/or email.

Day to Day Management of Recruitment Team and Processes

• Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, prospect and lead generation.
• Manage daily operations and provide training, motivation and a positive work environment for a results-driven team.
• Represents the SCU graduate online programs at events on and off campus for prospective students, online events, undergraduate institutions, agency and district partners.
• Utilize technology to support recruitment activities.
• Maintain current and thorough knowledge of the university and the various online degree programs.

Marketing (as it pertains to recruitment)

• Manage and provide content for recruitment presentations including digital and print materials.
• Works with the Associate Vice Provost for Online Graduate Programs and Director of Marketing and Communications to develop, implement and assess short and long term marketing and communication plans.
• Maintain and implement ongoing marketing campaigns in Slate, Meta, LinkedIn, and the like.
• Identify new opportunities and platforms to increase visibility and promote our online programs.
• Engage current students and alumni to assist with promotion of programs and solicit volunteers to assist with recruitment opportunities (e.g., social media and online events).

Technology

• Utilizes SLATE, PeopleSoft and Workday to execute daily operational processes.
• Produce, maintain and utilize weekly recruitment reports.
• Assess effectiveness of targeting strategies and communications channels for prospects.

Customer Service

Deliver exceptional customer service to prospective students throughout the inquiry and application process.

Strategy

• Sits on the Vice Provost for Graduate Programs leadership team and assists with reports and metrics as needed.
• Provides leadership and strategy for recruitment activities and procedures with the Associate Vice Provost for Online Graduate Programs.
• As needed will work with the Assistant Deans of the colleges/schools on strategic alignment of online graduate recruiting.

PROVIDES WORK DIRECTION TO:

• 2 Assistant Directors of Recruiting for Online Graduate Programs.
• May work with student employees.

RECEIVES WORK DIRECTION FROM:

• Associate Vice Provost - Online Graduate Programs.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

• Bachelor's Degree Required, Master's Degree preferred.
• Minimum of 5-6 years relevant work experience preferred, preferably in higher education administration.
• Experience in university admissions, preferably graduate level admissions.
• Sales or Admissions experience.
• Comfortability with online technology platforms.

KNOWLEDGE

• Strong expertise in admissions and/or graduate school recruiting preferred.
• Knowledge of graduate programs in various disciplines.
• Understanding of higher education marketing.
• Working knowledge of enrollment CRM, student information systems and other technology solutions in student marketing and recruitment.
• Comfortability with online technology platforms.
• Understanding and support of the Jesuit tradition of education and a commitment to the fundamental values of service to others, community and diversity.

SKILLS

• Oral and written communication skills including experience in speaking to groups of various sizes and of varying cultures.
• Organizational skills including time management, multitasking and project completion.
• Commitment to customer service, both internal and external to the department.
• Innovation and creativity in thinking and problem solving.

ABILITIES

• Exceptional management experience and administrative skills.
• Ability to manage complex processes and procedures with attention to detail and accuracy.
• Demonstrated ability to independently carry out tasks of varying complexity.
• Ability to exercise sound and appropriate judgment in a challenging work environment.
• Demonstrated ability to cultivate collaborative interpersonal relationships with internal and external constituencies.
• Ability to maintain a high level of confidentiality.
• Must be flexible and able to adapt to changing situations as well as ability to operate as an integral part of the SCU Online team.

PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

• Considerable time is spent at a desk using a computer terminal.
• May be required to travel to other buildings on the campus.
• May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
• May be required to travel to outside clients, customers, vendors or suppliers.

WORK ENVIRONMENT

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Regular visits to offsite locations.
• Typical office environment.
• Mostly indoor office environment with windows.
• Offices with equipment noise.
• Offices with frequent interruptions.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, see here.

COVID-19 Statement

The health and safety of the University community is a top priority. The University strongly recommends that all employees are fully vaccinated for COVID-19 as the vaccination and boosters are safe, effective tools that significantly minimize the chances of serious illness and hospitalization. Please contact Human Resources if you have any questions.

Telecommute

Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

Title IX of the Education Amendments of 1972

Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. Information about Title IX can be found at here. Information about Section 504 and the ADA Coordinator can be found at here, (408) ###-####, ...@scu.edu. Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) ###-####. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Santa Clara University affirms its commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources, and 408-###-#### and request to speak to Indu Ahluwalia by phone at 408-###-#### or by email at ...@scu.edu.

To view the full job posting and apply for this position, go to here.

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