Job title:Director of Insights and Analytics Workplace type:Hybrid Employee Location: New York, NY Job type: Full-timeRESPONSIBILITIESAs the Director of Insights & Analytics at BranchLab, you will oversee all research, reporting and insight deliverables for our clients. This includes data collection, querying, analysis, developing new insights, storytelling, and recommending data-driven strategies to improve media performance. Your main responsibilities will be:
- Transform BranchLab data into actionable insights that drive tangible client outcomes
- Support client facing teams with research and insights to ensure client success
- Provide audience creation and media optimization recommendations
- Analyze impact of targeting on patient and HCP outcomes
- Extracting insights and generate reports from various sources
- Develop systems to transform raw data into actionable business insights.QUALIFICATIONS AND EDUCATION REQUIREMENTS
- Bachelor's or Master's degree in marketing analytics or related field
- Demonstrate proven experience as an Analytics Manager or Data Scientist, preferably in the healthcare industry.
- Proven experience in data analysis and insights generation, preferably in a business or marketing analytics role.
- Understanding of media landscape and advertising analytics, preferably in TV and healthcare advertisingSPECIAL SKILLS
- Expert data analysis and reporting using tools like Excel, and query environments like SQL along with proficiency in data visualization tools such as Tableau.
- Proficiency with Python is not necessary but would be a valuable skill for this position.
- Communicate data-driven research and optimization recommendations through creation of compelling, visual storytelling
- Ability to effectively communicate with revenue teams, TV partners, and brand/agency customers.
- Possess strong analytical skills, attention to detail, problem-solving aptitude, and the ability to think critically and draw actionable insights from complex datasets.BENEFITS
- Comprehensive health, dental, and vision insurance plans.
- Unlimited paid time off and holiday schedule. #J-18808-Ljbffr