Job Title: Director of Marketing Analytics
Location: Scottsdale, AZ (On-Site / Hybrid) - Available only for candidates based in Phoenix, AZ or willing to relocate.
Compensation: $160K - $220K + Benefits
Type: W2, Full-Time
About :
, a Tony Robbins & Dean Graziosi company, is the premier online platform empowering entrepreneurs to build, launch, and scale knowledge-based businesses. Our platform helps individuals achieve global impact through their expertise.
JOB OVERVIEW
We're seeking a strategic and data-driven Director of Marketing Analytics to lead our marketing analytics team and provide actionable insights that will shape our marketing strategies, campaigns, and customer experience initiatives.
The Director of Marketing Analytics will report to our Managing Director of Data and Analytics, and will play a critical role in analyzing data, identifying trends, and making recommendations to optimize our marketing performance, customer acquisition, and lifetime value.
This is a true leadership role that will work cross-functionally with marketing, product, finance, and sales teams to ensure data accuracy, enhance our reporting capabilities, and drive a culture of data-informed decision-making.
Key Responsibilities:
- Lead and Develop Analytics Strategy: Define and execute a marketing analytics strategy that aligns with business goals and supports data-driven decision-making across all marketing channels.
- Lead Scoring Model Development and Optimization: Oversee the continuous improvement of a lead scoring model that accurately assesses lead quality and readiness, ensuring alignment with sales for more effective targeting and improved conversion rates.
- Customer Segmentation and Personalization: Develop segmentation strategies that drive personalized marketing efforts, enhancing customer experiences and increasing conversion rates.
- Performance Tracking and Reporting: Establish key performance indicators (KPIs) and dashboards to monitor campaign effectiveness, customer engagement, and ROI on marketing initiatives, providing actionable insights to the marketing leadership team.
- Forecasting and Budget Allocation: Provide data-driven recommendations for budget allocation across channels, forecasting potential outcomes, and identifying areas of opportunity for cost efficiency.
- Competitive Analysis: Conduct ongoing analysis of market trends, competitive activity, and consumer behavior to identify growth opportunities.
- Team Leadership and Development: Manage, mentor, and grow a team of marketing analysts, fostering a collaborative and growth-oriented environment.
- Data Infrastructure and Tools: Partner with engineering and data teams to improve data infrastructure, tools, and processes, ensuring data integrity, accessibility, and automation.
- Collaboration with Stakeholders: Work closely with other departments to align data insights with strategic initiatives, including sales forecasting, customer journey mapping, and product development.
Qualifications:
- Bachelor's degree in Marketing, Statistics, Business, Economics, or a related field; Master's degree or MBA preferred.
- 8+ years of experience in marketing analytics or a related field, with 3+ years in a leadership role.
- Verifiable Experience with SQL and Python.
- Proven expertise in data analytics, statistical modeling, and attribution methodologies.
- Strong proficiency with analytics tools and data management platforms.
- Excellent leadership and communication skills, with the ability to convey complex data insights to non-technical stakeholders.
- Strong business acumen and a track record of applying analytics to drive marketing strategy and impact revenue.
Key Competencies:
- Analytical Thinking: Ability to synthesize data into insights and translate complex analyses into actionable recommendations.
- Results Orientation: Proven track record of driving results through data and optimization strategies.
- Leadership: Skilled in building and leading high-performance teams, and fostering a collaborative and innovative culture.
- Communication: Exceptional presentation skills, with the ability to engage stakeholders at all levels.
- Strategic Vision: Ability to align analytics strategy with overall business goals, and adapt quickly to changing market conditions and emerging technologies.
How to Apply:
If you are a strategic, data-driven leader with a verified track record for turning insights into impactful marketing strategies and passionate about shaping the future of an innovative, fast-growing platform as a Marketing Analytics leader, then we want to hear from you.
Click the apply button to submit your resume and start your journey toward becoming a key leader in our marketing analytics team.
Join us at and help empower entrepreneurs worldwide with your expertise.
About :
At Mastermind, we're not just another software company - we're a community committed to changing the world one student at a time. Mastermind empowers entrepreneurs and solopreneurs worldwide, enabling them to implement their skillset and get paid.
We offer the fastest, most accessible, and most powerful system for building a successful knowledge-based business. We offer a supportive work environment that values work-life balance, professional growth, and a shared mission to empower others.